Audience Analysis of TIDE Advert

These flashcards cover key concepts related to the analysis of the TIDE advert's audience, representation, and the theoretical frameworks applied.

Target Audience

The specific group of consumers that a product is aimed at; for TIDE, it was predominantly women aged 18 to 40.

And are lower middle class.

Representation

The way in which different characters or elements are portrayed to convey particular messages or ideas, especially in media.

Direct Address

A technique where the speaker communicates directly with the audience, often using the word 'you' to engage viewers.

Cultivation Theory

A theory proposed by George Gerbner that suggests media exposure can shape and develop people's perceptions and beliefs over time.

Good Housekeeping

A magazine aimed at household decision-makers, which provides a seal of approval for products, enhancing credibility.

Intertextual Reference

A connection made in a text to another text, which can enrich the meaning or context, such as referencing Rosie the Riveter in the TIDE advert.

Uses and Gratifications Theory

A theory that examines how and why people actively seek out specific media to satisfy particular needs or desires.

Consumerism Boom

A period in the 1950s characterized by increased purchasing of goods and services due to the end of rationing and rising disposable income.

Aspirational Marketing

A marketing strategy that targets consumers' desires to improve their lives or social status through products.

Historical Context

The social, cultural, and economic environment that influences the creation and interpretation of media texts, like the TIDE advert.