Marketing Test 3

5.0(1)
studied byStudied by 33 people
learnLearn
examPractice Test
spaced repetitionSpaced Repetition
heart puzzleMatch
flashcardsFlashcards
Get a hint
Hint

Within the communication process, feedback can be obtained through all of the following except 

Get a hint
Hint

Encoding  

Get a hint
Hint

When a company pays to have a message communicated to their target audience, they are 

Get a hint
Hint

Advertising  

Card Sorting

1/30

encourage image

There's no tags or description

Looks like no tags are added yet.

Study Analytics
Name
Mastery
Learn
Test
Matching
Spaced

No study sessions yet.

31 Terms

1
New cards

Within the communication process, feedback can be obtained through all of the following except 

Encoding  

2
New cards

When a company pays to have a message communicated to their target audience, they are 

Advertising  

3
New cards

Large investments in sales promotions is typical in the _____ stage of the PLC. 

Maturity 

4
New cards

Convenience goods are often times promoted through 

Advertising  

5
New cards

Understanding the effectiveness of a coupon campaign 

Includes testing and research 

6
New cards

A press release is an example of 

Public relations 

7
New cards

Sales territories are determined by geographic areas only. 

False 

8
New cards

In the FEBA approach to selling, the A stands for 

Agreement 

9
New cards

______ is the overall volume of potential consumers an ad will engage. 

Reach 

10
New cards

The most common type of product advertising done during the growth and maturity stages of the PLC is 

competitive 

11
New cards

A ____ strategy is aimed in at channel members 

Push 

12
New cards

Effective ____ need to change frequently to pique the customers’ interest. 

Sales promotions 

13
New cards

The type of advertising which attempts to communicate a point of view regardless of an organization’s product offering is called 

Advocacy advertising 

14
New cards

Poor reception, poor print quality, or a low battery are examples of _____ within the communication process. 

noise 

15
New cards

A gift a consumer receives when purchasing a product is called a(n) 

premium 

16
New cards

In the personal selling process, the _______ stage is the planning stage. 

preapproach 

17
New cards

______ deal with existing customers. 

Order takers 

18
New cards

USP has been replace/ used in congruence with 

Positioning statement 

19
New cards

In public relations, who controls the content? 

the media 

20
New cards

The advantage of the percentage of sales budgeting method is 

simplicity 

21
New cards

SEO increases a website's visibility and reach. 

True

22
New cards

The opposite of spamming is 

permission marketing

23
New cards

When consumers actively seek marketing content, it is referred to as

pull digital marketing

24
New cards

the value proposition is presented in which stage of the 4Es?

educate

25
New cards

Listen - Analyze - Do is part of which stage of the 4Es?

engage

26
New cards

The marketing mix element most impacted by social media is 

promotion

27
New cards

In DSM marketing, AIDA is adapted to 4Es. The first E, which corresponds with Attention, stands for  

Excite

28
New cards

Which of the following is not a trend currently occurring in Social Media marketing?

decreasing number of apps

29
New cards

An advantage of digital research is that private communities can be reached that might not be reached with more traditional research methods. 

True

30
New cards

Twitter is an example of 

microblog

31
New cards

Which of the following allows for images, text, audio and video? 

MMS