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Within the communication process, feedback can be obtained through all of the following except
Encoding
When a company pays to have a message communicated to their target audience, they are
Advertising
Large investments in sales promotions is typical in the _____ stage of the PLC.
Maturity
Convenience goods are often times promoted through
Advertising
Understanding the effectiveness of a coupon campaign
Includes testing and research
A press release is an example of
Public relations
Sales territories are determined by geographic areas only.
False
In the FEBA approach to selling, the A stands for
Agreement
______ is the overall volume of potential consumers an ad will engage.
Reach
The most common type of product advertising done during the growth and maturity stages of the PLC is
competitive
A ____ strategy is aimed in at channel members
Push
Effective ____ need to change frequently to pique the customers’ interest.
Sales promotions
The type of advertising which attempts to communicate a point of view regardless of an organization’s product offering is called
Advocacy advertising
Poor reception, poor print quality, or a low battery are examples of _____ within the communication process.
noise
A gift a consumer receives when purchasing a product is called a(n)
premium
In the personal selling process, the _______ stage is the planning stage.
preapproach
______ deal with existing customers.
Order takers
USP has been replace/ used in congruence with
Positioning statement
In public relations, who controls the content?
the media
The advantage of the percentage of sales budgeting method is
simplicity
SEO increases a website's visibility and reach.
True
The opposite of spamming is
permission marketing
When consumers actively seek marketing content, it is referred to as
pull digital marketing
the value proposition is presented in which stage of the 4Es?
educate
Listen - Analyze - Do is part of which stage of the 4Es?
engage
The marketing mix element most impacted by social media is
promotion
In DSM marketing, AIDA is adapted to 4Es. The first E, which corresponds with Attention, stands for
Excite
Which of the following is not a trend currently occurring in Social Media marketing?
decreasing number of apps
An advantage of digital research is that private communities can be reached that might not be reached with more traditional research methods.
True
Twitter is an example of
microblog
Which of the following allows for images, text, audio and video?
MMS