Media Industries and Trends

Development Stage

   When inventors test ideas and figure out how it could work.

Entrepreneurial Stage

When people find a practical use or business idea for it.

Mass Medium Stage

  When it becomes widely used by the public.

Convergence Stage 

When it combines with other media or shifts to digital.

Mass Media

the platforms (TV, radio, internet, newspapers).

Mass Communication

the process of sending messages to large groups.

·  Media literacy

ability to understand, analyze, and question media

Why important? Helps people avoid being misled, see bias, and make smart choices.

media framing

Definition: The way media shapes how we see a story by focusing on certain angles.

Example: A protest shown as “peaceful march” vs. “angry mob.”

two different types of media convergence

  Technological convergence – different media on one device (phone = camera, radio, TV, internet).

  Cross-platform convergence – companies working across different media (Disney owns movies, TV, streaming, merch).

. Description

Identify what you see (ex: noticing an ad).

Analysis

Break it down (ex: look at images, words used).

. Interpretation

– What does it mean? (ex: ad suggests product = happiness).

Evaluation

Decide if it’s good or bad, true or misleading

Engagement

Take action (ex: share your thoughts, avoid buying, support).

    the digital turn and how it has influenced other media platforms

Shift to digital changed all media — news online, music streaming, movies/TV on-demand, books as e-books, and ads on social media

     Understand how the printing press made an impact on the print era and helped to create the publishing industry

Made books cheap and available to many, spread ideas quickly, boosted literacy, and created the publishing industry.

List some ways the digital turn changed the publishing industry

·  Rise of e-books and audiobooks

·  Self-publishing became easier

·  Online stores like Amazon changed book sales

   Understand the 3 Cs that explain the success of independent bookstores over book superstores

·  Community – they connect locally.

·  Curation – carefully chosen book selections.

·  Convenience – events, cozy spaces, personal service

   Who are the main groups that initiate book bans/challenges on books?

·  Parents/ presser groups

·  School boards

·  Religious/political groups/ government

 

   Understand the difference between objective journalism and interpretive journalism

·  Objective – just facts, no opinion.

·  Interpretive – explains meaning, adds analysis/opinion

Know and understand the pros and cons of artificial intelligence

·  Pros: Fast, efficient, helps with data, can make tasks easier. No risks

·  Cons: Can replace jobs, may spread errors/bias, raises ethical concerns.

   Understand the goal of the media platform AllSides and how it can be beneficial to consumers.

Shows news from left, center, and right perspectives so people see bias and get a balanced view.

Understand the results the digital turn had on the recording industry

Music sales dropped in CDs/downloads, shifted to streaming. Artists had to rely more on concerts/merch for money.

  Understand how music sales have changed over the years. (total sales, physical goods, digital downloads, streaming, etc.)

·  Past: Physical goods (records, tapes, CDs).

·  2000s: Digital downloads (iTunes).

·  Now: Mostly streaming (Spotify, Apple Music).

·  Total sales: Streaming is #1, physical goods are small but vinyl is making a comeback.