IHeart numbers made easy
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18 Terms
What percentage of Americans does iHeartMedia reach monthly?
9 out of 10 Americans monthly.
What is iHeartMedia's rank as a media company in the U.S.?
1 media company in the U.S., reaching 276M monthly.
How does iHeartMedia's reach compare to that of Google and Facebook?
iHeartMedia has a greater reach than Google, Facebook, ABC, ESPN, Pandora, and Spotify.
How many more #1 radio station groups does iHeartMedia own compared to Audacy and Cumulus combined?
iHeartMedia owns more #1 radio station groups than Audacy and Cumulus combined.
How much more broadcast AQH lead does iHeartMedia have compared to Audacy?
iHeartMedia has 2X the broadcast AQH lead compared to Audacy.
Which podcasting network is the #1 podcast sales network in the U.S.?
iHeart Audience Network.
What percentage of podcast listeners does the iHeart Audience Network reach?
50% of podcast listeners.
How many downloads does iHeartPodcasts have as the #1 podcast publisher?
165 million downloads.
What engagement percentage indicates that podcasts make listeners happy?
60% of listeners say podcasts make them happy.
How many registered users does the iHeartRadio streaming service have?
188M+ registered users.
What is the ad effectiveness rate when heard on radio before digital/social?
Ads are 2X more effective when heard on radio first before digital/social.
What is the highest event awareness percentage for iHeartRadio events?
72% awareness.
What trust ratio does radio have compared to social media?
Radio is trusted 3X more than social media.
What is the ROAS for broadcast radio compared to Facebook?
ROAS of 8:1 for broadcast radio, double Facebook's 4:1.
What is the completion rate of ads on podcasts compared to YouTube?
Ads on podcasts have a 3X completion rate vs YouTube.
What percentage of podcast listeners have considered purchasing a product they heard about?
70% of podcast listeners have purchased/considered a product.
What is the annual growth rate for time spent on podcasts?
+19% annually.
How does daily time spent on podcasts compare to TikTok?
More daily time is spent on podcasts than TikTok.