IHeart numbers made easy

General iHeartMedia Facts:

  • Reaches 9 out of 10 Americans monthly

  • #1 media company in the U.S., reaching 276M monthly

  • Greater reach than Google, Facebook, ABC, ESPN, Pandora, and Spotify

  • Owns more #1 radio station groups than Audacy & Cumulus combined

  • 2X broadcast AQH lead and 5X digital listening time vs. Audacy

  • Generates more time spent than TikTok, Facebook, Instagram, and Spotify (ad-enabled)

  • iHeartSports Network: 75M monthly listeners across 500+ stations

  • Reputation score of 74 (top among radio brands), in league with YouTube, Prime Video, and The Weather Channel

Podcast Leadership:

  • iHeart Audience Network: #1 podcast sales network in U.S., reaches 50% of podcast listeners

  • iHeartPodcasts:

    • #1 podcast publisher in U.S. with 165M downloads

    • Produces 2X more shows with 1M+ downloads than competitors

    • Only publisher with top shows in 19 genres

  • Podcasts drive strong engagement:

    • 60% say podcasts make them happy

    • 75% trust podcast hosts (5X more than social media influencers)

Digital + Social Presence:

  • iHeartRadio digital: 90M monthly reach (larger than ad-enabled Pandora and Spotify)

  • Social media following: 343M (5X larger than Spotify)

  • Streaming service: 188M+ registered users, available on 500+ platforms

  • Ads are 2X more effective when heard on radio first before digital/social

Events:

  • Highest event awareness: 72% (higher than Coachella or Lollapalooza)

  • 4 in 10 prefer attending an iHeartRadio event over Coachella, Lollapalooza, or Burning Man

Audio Industry – AM/FM Radio:

  • AM/FM is the #1 ad-supported audio in every age group and setting

  • Accounts for:

    • 64% of all ad-enabled audio listening

    • 84% of in-car audio

  • Under 50: More time spent with radio than TV; Gen Z listens 2X more to radio than TV

  • Most trusted medium (3X more than social media)

  • 8 in 10 trust radio personalities

  • ROAS of 8:1 for broadcast radio (double Facebook’s 4:1)

  • Audio increases brand lift by 66% vs digital, social, and TV

Audio Industry – Podcasts:

  • 73% of U.S. has listened to a podcast

    • Monthly reach: 55%

    • Weekly reach: 40%

  • Ads on podcasts have:

    • 3X completion rate vs YouTube

    • 2X completion rate vs TikTok

  • 70% of podcast listeners have purchased/considered a product they heard about

  • Time spent on podcasts is growing +19% annually

  • Podcasts now #2 ad-supported audio format behind AM/FM

  • More daily time spent on podcasts than TikTok

  • Listeners are shifting from social, YouTube, streaming, and TV to podcasts

  • Podcasts drive 65% more attention than digital, social, or TV ads

  • Nearly 1 in 5 adults listens to podcasts while eating