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Andrew Carnegie
Steel magnate; used vertical integration; promoted "Gospel of Wealth"
John D. Rockefeller
Oil monopolist (Standard Oil); used horizontal integration
J.P. Morgan
Banker who formed U.S. Steel; bailed out U.S. during panics
Gospel of Wealth
Carnegie's idea: rich should give wealth away (justified inequality)
Vertical vs. Horizontal Integration
Vertical = control all production stages; Horizontal = buy competitors
Social Darwinism
"Survival of fittest" applied to society; justified wealth inequality