remember for advertisement
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Last updated 6:54 PM on 12/10/25
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7 Terms
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guerilla advertisement
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tagline
like a slogan but specifically for this ad
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slogan
sentence used by brand across all ads
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problem and benefit advertising technique
tries to blur lines between what you want and what you need, convincing you of problems you never knew you had
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bandwagon effect advertising technique
like everyone is joining the bandwagon, its a trend so you need to have it
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Testimonial advertising technique
when an ad features a customer who was happy with the product
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Association advertising technique
e.g. a family eating mcdonalds → may associate mcdonalds with family values
Note 
Flashcards (53)