A2 Travel & Tourism UNIT 4 (Ms. A)

Adding notes as we go on in class, and on my own time as well to learn in advance.

Local Authorities

Local Authorities

Government funded organizations that provide a service to the local and visiting populations. They engage in activities that help boost the image of their local area and its services through marketing and promotional campaigns.

Regional Tourism Authorities

Responsible for developing and promoting tourism on a regional basis. They are committed to preserving the environment and supporting the local culture.

Land Use Planning

The process of regulating the use of land. This prevents undesirable use of land and helps to encourage a better use of environmental resources.

Planning Control

This refers to local authorities having the authority to approve or refuse plans requested by tourism developers. They oversee the management of land and buildings to prevent inappropriate developments.

Non-Governmental Organization

usually a charitable organization that relies on donations from its supporters to support a particular cause. e.g. world wildlife fund

Sustainability & Responsibility

Working in partnership and seeking up to date opinions from all stakeholders prevents conflicts and disagreements in destination development management. Many non-commercial organizations play a key role in promoting sustainability, through involving the local population as well as visitors in conservation and preservation activities.

Marketing and Management

Marketing to and managing customers is of primary importance to the public, private and voluntary organizations. Dynamic marketing and management strategies will develop growth and sustain interest in destinations.

Parties involved in Destination Development Management

Industry Reps-including NGO’s, DMC’s, NTO’s

Visitors- the ppl that come to the destination for leisure or business.

Host Population

Roles of National Tourism Organization

• Support development by providing essential infrastructure

• Protect/manage areas by supporting the passing of laws

• Promote the destination

Carrying Capacity

The largest population that an environment can support without causing damage to the area.

Roles of Non-Governmental Organizations

• Research, fundraise and develop projects.

• Provide specialist knowledge with expert staff to oversee projects.

• Provide assistance with training and education of local communities.

• promote awareness of political, environmental and socio-cultural issues.

A brand

The identity of the company/destination

Demand

The willingness and ability to purchase a product or service at a specific point in time.

Market Demand

The total demand for a product/service.

Market Research

Finding out information on customer needs/wants/trends.