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From Principles of Marketing, 17th edition, by Kotler and Armstrong
4 Terms
1
What are the 5 core customer and marketplace concepts?
1- Needs, wants, demands
2- Market offerings
3- Value and satisfaction
4- Exchanges and relationship
5- Markets
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2
What are 5 alt concepts under which organizations design and carry out marketing strategies?
Production, product, selling, marketing, and societal marketing
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3
What are the marketing mix tools?
Product, price, place, and promotion
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4
Marketing
The process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return
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Flashcard (71)