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English 10H
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Propaganda
the dissemination of information to influence the thoughts or behavior of a target audience
Snob Appeal
use of loaded words focused on quality or superiority
Plain Folks Appeal
use of loaded words focused on hard work or working-class values
Testimonial
quotations or endorsements which connect a famous or respectable person with a product or item.
Transfer
feelings (good or bad) are transferred from one thing to another by putting them next to or in front of one another.
Bandwagon Appeal
Peer pressure. Advertisements that use this appeal to people’s desire to belong to and fit into bigger groups.
Name calling/Stereotyping
occurs when complementary or pejorative words are used by governments, individuals, or the media to describe another person or group. The purpose is to subliminally manipulate or influence public opinion in order to generate conformity with the opinions of those producing the propaganda.
Loaded Words
superlative words such as new, better, toughest, best, etc.
Misuse of Statistics
politicians or brands deliberately select only the most flattering statistics for themselves and the least flattering of the opposition. This omission misleads the listener.
Scare Tactics
A type of emotional appeal that persuades the audience by scaring them so much that they do what you want them to do.
Repetition
The use of a word, phrase, or sentence over and over for effect.
Deductive Logic
idea-first, followed by observations and a conclusion.
Inductive Logic
observation first, followed by an idea that could explain what’s been seen.
Syllogism
In logic, a form of deductive reasoning that consists of a major premise, a minor premise, and a conclusion.
Enthymeme
An abbreviated syllogism
Fallacy of Relevance
a category of fallacies where the argument relies on evidence that has little to no bearing on the validity of the claim in order to distract away from the topic of discussion
Ad Hominem Fallacy
An attack of the other person’s character in order to discredit the argument
Tu Quoque Fallacy
Latin for “you, as well,” this fallacy calls the accuser a hypocrite. It distracts from the accused and focuses on the past actions and credibility of the accuser.
Sweeping Generalization
Making an oversimplified statement based on very limited evidence
Fallacies of Insufficiency
This category of fallacies is characterized by a failure to provide enough evidence (either mistakenly or deliberately) to prove the claim
Circular Reasoning
uses the premise as evidence for the conclusion of an argument.
Post Hoc Fallacy
An incorrect assumption that one event causes another event to happen simply because it happened just before it
Non Sequitur
a statement (such as a response) that does not follow logically from or is not clearly related to anything previously said
Fallacies of Accuracy
This category of fallacies is characterized by intentional or unintentional use of information that is not true or accurate.
Fallacy
error in reasoning, deliberately deceptive logic to come to a conclusion, misleading belief
Either or Fallacy
no reasonable middle ground, pigeonholing into a starting position, only two options
Straw Man Fallacy
Instead of attacking someone's position, you attack a mischaracterization of their position, refuting different piece of argument instead of head on argument