Media Convergence

What is media?

Media refers to the communication channels through which news, music, movies, education, promotional messages, and other data are disseminated.

Types of media

The main types of media are Print, Broadcast, and Digital/New.

Print media

One of the oldest forms of mass communication, consisting of paper and ink reproduced through a traditional mechanical printing process.

Examples of print media

Newspapers, magazines, billboards, and flyers.

Newspaper

A major source of information for readers, available as national or local publications, daily or weekly.

Types of newspapers

Broadsheet and Tabloid.

Magazines

Specialized advertising media serving educational, informational, and entertainment needs.

Examples of broadcast media

Television, radio, podcasts, and video content.

Television

A principal source of information and entertainment that combines visual images, sounds, motion, and color.

Positive aspects of television

Free entertainment, social surrogacy, educational channels, and family bonding.

Negative aspects of television

Can make you lazy, promotes violence & consumerism, and poses health hazards.

Radio broadcasting

The transmission of radio signals using a radio station to multiple receivers over the air.

Common modulation schemes for radio

AM and FM.

Positive aspects of radio

Live media, no broadcast restrictions, affordability, and availability on every device.

Negative aspects of radio

Lack of continuity, lack of visual appeal, and potential for distraction.

Digital media

Information shared through a digital device or screen, relying on electronics for creation, distribution, viewing, and storage.

Social media

Websites and applications focused on communication, community input, interaction, content-sharing, and collaboration.

Video sharing platforms

Websites that allow users to upload and share their video clips with the public or invited guests.

Online games

Video games played partially or primarily over the Internet or other computer networks.

Other examples of digital/new media

Websites, email, podcasts, and vlogs.

What is media convergence?

The merging of different types of mass media as well as interactive technologies through digital media platforms.

Purpose of digital media

To enable the sharing and accessibility of information through electronic devices.

Broadsheet newspapers

A large format newspaper generally regarded as more serious in content.

Tabloid newspapers

A smaller format newspaper often characterized by sensational news.

Consumer magazines

Magazines aimed at the general public for educational and entertainment purposes.

Business magazines

Magazines intended for a specific industry or professional audience.

Billboard advertising

A large outdoor advertisement designed to catch the attention of passing traffic.

Flyers

Printed sheets of paper used for advertising or information distribution.

Educational channels

Television or online platforms that provide educational content.

Lack of visual appeal in radio

Radio's absence of images can make it less engaging compared to visual media.

Interactivity in digital media

The ability of users to actively participate and engage with content across platforms.