Media Convergence

TYPES OF MEDIA DIFFERENT TYPES OF MEDIA MEDIA CONVERGENCE

WHAT IS MEDIA?

The term media, which is the plural of medium, refers to the communication channels through which we disseminate news, music, movies, education, promotional messages and other data.

TYPES OF MEDIA

PRINT

​BROADCAST

​DIGITAL/NEW

Print media is one of the oldest and basic forms of mass communication consisting of paper and ink, reproduced in a printing process that is traditionally mechanical.

EXAMPLES OF PRINT MEDIA - NEWSPAPERS

Newspaper is a major source of information for a large number of readers. It may be national or local, daily or weekly. It allows prompt delivery of detailed coverage of news and other information with interesting features for readers.

EXAMPLES OF PRINT MEDIA - NEWSPAPERS

Broadsheet

Tabloid

EXAMPLES OF PRINT MEDIA - MAGAZINES

It is a specialized advertising media that serves educational, informational, entertainment, and other specialized needs of consumers, businesses, and industries. Types: consumer magazines and business magazines

OTHER EXAMPLES OF PRINT MEDIA

Billboard

flyer

Broadcast media is defined as different media channels or broadcasters such as the television, internet, audio podcasts, video content, and others to broadcast and communicate with the public.

EXAMPLES OF BROADCAST MEDIA - TELEVISION

Television is a principal source of information and entertainment for people exposed to mass media. It combines visual images, sounds, motion, and color and is believed to be the most authoritative, influential, and exciting medium for reaching very large audience.

EXAMPLES OF PRINT MEDIA - TELEVISION

☑

Free entertainment Social surrogacy - If you're lonely and bored, TV can be a constant companion Educational channels Family bonding

❌

Television can make you lazy Violence & illicit content Consumerism Health Hazards

EXAMPLES OF BROADCAST MEDIA - RADIO

The transmission of radio signals using a radio station to multiple radio receivers over the air is known as radio broadcasting. The radio frequency lies from 3 Hz to 300 GHz. The common modulation schemes used for radio broadcasting are AM and FM.

EXAMPLES OF PRINT MEDIA - RADIO

☑

Radio is a live media There are no broadcast restrictions It is an affordable media Available on every device

❌

Lack of continuity Lack of Visual Appeal Distraction

Digital media is information shared through a digital device or screen. Essentially, it is any form of media that relies on an electronic device for its creation, distribution, viewing, and storage.

EXAMPLES OF DIGITAL/ NEW MEDIA – SOCIAL MEDIA

Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration. People use social media to stay in touch and interact with friends, family and various communities.

EXAMPLES OF DIGITAL/ NEW MEDIA – VIDEO SHARING

These are websites that let vevo d people upload and share their video clips with the public at large or to invited guests. Online video platforms allow users to upload, share videos or live stream their own videos to the Internet.

EXAMPLES OF DIGITAL/ NEW MEDIA – ONLINE GAMES

An online game is a video game that is either partially or primarily played through the Internet or any other computer network available. Having an optimal online gaming experience typically requires a high-speed Internet connection and proper hardware (gaming console).

OTHER EXAMPLES OF DIGITAL/NEW MEDIA

Websites

Email

Podcast

Vlog

WHAT IS MEDIA CONVERGENCE?

Media Convergence simply refers to the merging of different types of mass media as well as portable and highly interactive technologies through digital media platforms.