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Credibility
The trustworthiness or believability of a speaker or writer, often established through expertise, tone, or reputation.
Emotion
The use of language to appeal to the audience's feelings to persuade or connect with them.
Logic
Reasoning based on evidence and clear principles to support an argument or conclusion.
Simile
A figure of speech that compares two unlike things using 'like' or 'as.'
Metaphor
A figure of speech that directly compares two unlike things by saying one is the other.
Analogy
A comparison between two things for the purpose of explanation or clarification.
Anecdote
A short, personal story used to illustrate a point or engage the audience.
Allusion
An indirect reference to a well-known person, event, text, or cultural element.
Illustrate
To clarify or explain something by providing examples or imagery.
Clarify
To make an idea or statement easier to understand by elaborating or simplifying.
Set a mood
To establish a particular emotional atmosphere or tone in writing.
Exemplify
To show or represent something clearly through examples.
Associate
To connect ideas or concepts in the reader's mind to reinforce meaning or argument.
Amplify
To expand upon an idea or point for emphasis or deeper understanding.
Synthesis
Combining ideas from multiple sources to form a coherent, unified argument.
Attribution
The act of crediting a source or author when referencing their ideas or words.
Complexity
The presence of multiple, often conflicting, layers of meaning or perspectives in an issue.
Oversimplification
Reducing a complex issue to a simple, often misleading explanation.
Generalization
A broad statement made about a group or concept based on limited evidence.
Absolute term
A word that leaves no room for exception, such as 'always,' 'never,' or 'everyone.'
Qualify
To limit or refine a claim by acknowledging exceptions or conditions.
Invalid argument
A claim that lacks logical consistency or is not supported by sound reasoning.
Perspective
A particular point of view or attitude toward a subject.
Counterargument
An opposing viewpoint presented to challenge or refute the main argument.
Deductive reasoning
A logical process where a general principle leads to a specific conclusion.
Inductive reasoning
Drawing a general conclusion based on specific observations or evidence.
Causal reasoning
Explaining events or phenomena by identifying a cause-and-effect relationship.
Comparative reasoning
Drawing conclusions or making arguments by comparing similarities or differences between two or more things.
Illogical / specious arguments
Reasoning that appears logical at first but is actually flawed or deceptive.
Non sequitur
A conclusion that does not logically follow from the preceding statement or argument.
Deductive flaw
An error in reasoning where the conclusion does not logically follow from the general premise.
Inductive flaw
A faulty generalization made from insufficient or unrepresentative evidence.
Either-or fallacy
Presenting only two options when more possibilities exist, often in a way that misleads.
Causal fallacy
Incorrectly assuming a cause-and-effect relationship without sufficient evidence.
Comparative flaw
Making a flawed comparison that lacks relevance or equivalence.
Overgeneralization
Making a sweeping statement that applies broadly without enough evidence.
Ad hominem
Attacking the person rather than the argument they are making.
Red herring fallacy
Introducing an irrelevant topic to distract from the original issue.
Coherence
The logical and consistent connection of ideas in writing, making it easy to follow.
Parallel structure
Using the same grammatical pattern in a series of elements to create rhythm and clarity.
Juxtaposition
Placing two contrasting ideas or images next to each other to highlight differences or create effect.
Sensory language
Descriptive language that appeals to the five senses to create vivid imagery.