Credibility: The trustworthiness or believability of a speaker or writer, often established through expertise, tone, or reputation.
Emotion: The use of language to appeal to the audience's feelings to persuade or connect with them.
Logic: Reasoning based on evidence and clear principles to support an argument or conclusion.
Simile: A figure of speech that compares two unlike things using "like" or "as."
Metaphor: A figure of speech that directly compares two unlike things by saying one is the other.
Analogy: A comparison between two things for the purpose of explanation or clarification.
Anecdote: A short, personal story used to illustrate a point or engage the audience.
Allusion: An indirect reference to a well-known person, event, text, or cultural element.
Illustrate: To clarify or explain something by providing examples or imagery.
Clarify: To make an idea or statement easier to understand by elaborating or simplifying.
Set a mood: To establish a particular emotional atmosphere or tone in writing.
Exemplify: To show or represent something clearly through examples.
Associate: To connect ideas or concepts in the reader's mind to reinforce meaning or argument.
Amplify: To expand upon an idea or point for emphasis or deeper understanding.
Synthesis: Combining ideas from multiple sources to form a coherent, unified argument.
Attribution: The act of crediting a source or author when referencing their ideas or words.
Complexity: The presence of multiple, often conflicting, layers of meaning or perspectives in an issue.
Oversimplification: Reducing a complex issue to a simple, often misleading explanation.
Generalization: A broad statement made about a group or concept based on limited evidence.
Absolute term: A word that leaves no room for exception, such as "always," "never," or "everyone."
Qualify: To limit or refine a claim by acknowledging exceptions or conditions.
Invalid argument: A claim that lacks logical consistency or is not supported by sound reasoning.
Perspective: A particular point of view or attitude toward a subject.
Counterargument: An opposing viewpoint presented to challenge or refute the main argument.
Deductive reasoning: A logical process where a general principle leads to a specific conclusion.
Inductive reasoning: Drawing a general conclusion based on specific observations or evidence.
Causal reasoning: Explaining events or phenomena by identifying a cause-and-effect relationship.
Comparative reasoning: Drawing conclusions or making arguments by comparing similarities or differences between two or more things.
Illogical / specious arguments: Reasoning that appears logical at first but is actually flawed or deceptive.
Non sequitur: A conclusion that does not logically follow from the preceding statement or argument.
Deductive flaw: An error in reasoning where the conclusion does not logically follow from the general premise.
Inductive flaw: A faulty generalization made from insufficient or unrepresentative evidence.
Either-or fallacy: Presenting only two options when more possibilities exist, often in a way that misleads.
Causal fallacy: Incorrectly assuming a cause-and-effect relationship without sufficient evidence.
Comparative flaw: Making a flawed comparison that lacks relevance or equivalence.
Overgeneralization: Making a sweeping statement that applies broadly without enough evidence.
Ad hominem: Attacking the person rather than the argument they are making.
Red herring fallacy: Introducing an irrelevant topic to distract from the original issue.
Coherence: The logical and consistent connection of ideas in writing, making it easy to follow.
Parallel structure: Using the same grammatical pattern in a series of elements to create rhythm and clarity.
Juxtaposition: Placing two contrasting ideas or images next to each other to highlight differences or create effect.
Sensory language: Descriptive language that appeals to the five senses to create vivid imagery.