The Prototype Approach

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Empirical Evidence

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17 Terms

1

Empirical Evidence

Data obtained through observation and experimentation to support a theory or hypothesis.

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2

Eleanor Rosch (1975)

Psychologist who conducted studies on category membership and typicality.

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3

Prototype

An ideal or most representative example of a category.

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4

Typicality Effect

The phenomenon where some category members are judged to be better examples than others.

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5

High Prototypicality

A category member that closely resembles the category prototype.

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6

Low Prototypicality

A category member that does not closely resemble the category prototype.

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7

Sentence Verification Technique

A method used to measure response times to verify category membership.

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8

Central Member

A category member that is considered a typical example (e.g., apple in the fruit category).

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9

Peripheral Member

A category member that is less typical (e.g., fig in the fruit category).

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10

Cognitive Reference Points

Highly typical instances used as benchmarks for comparison in categorization.

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11

Prototype Approach

A method of categorization based on the most typical member of a category.

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12

Limitations of Prototype Approach

Prototypes may not represent the features of most members and can be influenced by familiarity.

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13

Exemplar Approach

A method of categorization that uses multiple specific examples rather than a single prototype.

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14

Family Resemblance Effect

The idea that the more similar an item is to known examples, the faster it can be categorized.

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Benefits of Exemplar Approach

Explains difficulties in categorization and typicality effects by relying on stored instances.

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16

Problems with Exemplar Approach

Lacks clarity on which instances are stored and how they are organized for categorization.

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17

Abstraction Continuum

The concept that prototypes and exemplars may represent two ends of a spectrum in categorization methods.

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