to perform their roles well, leading to the achievement of the business' objectives.they would want the business to be successful so that it continues to operate.they may be entitled to bonuses if the business meets performance targets and makes significant profit.want the business to perform financially and, in return, expect to be fairly remuneratedwill typically want the business to be socially responsible as this is likely to lead to increased salesneed to satisfy as many stakeholder expectations as possible while making sure that their position in the business is secure