cognition
all the mental activities associated with thinking, knowing, remembering, and communicating
prototype
a mental image or best example of a category. matching new items to a prototype provides a quick and easy method for sorting items into categories
creativity
the ability to produce novel and valuable ideas
convergent thinking
narrows the available problem solutions to determine the single best solution
divergent thinking
expands the number of possible problem solutions (creative thinking that diverges in different directions)
algorithm
a methodical, logical rule or procedure that guarantees solving a particular problem. contrasts with the usually speedier- but also more error-prone- use of heuristics
heuristic
a simple thinking strategy that often allows us to make judgements and solve problems efficiently; usually speedier but also more error-prone than algorithms
confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past
representative heuristic
judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information
availability heuristic
estimating the likelihood of events based on their availability of memory; if instances come readily to mind (perhaps because of their vividness), we presume such events are common
belief perseverance
clinging to one’s initial conceptions after the basis on which they were formed has been discredited
framing
the way an issue is posed; how an issue is framed can significantly affect decisions and judgements
phoneme
in a language, the smallest distinctive sound unit
morpheme
in a language, the smallest unit that carries meaning; may be a word or a part of a word (such as a prefix)
grammar
in a language, a system of rules that enables us to communicate with and understand others
linguistic determinism
Whorf’s hypothesis that language determines the way we think
aphasia
impairment of language, usually caused by left-hemisphere damage either to Broca’s area (impairing speaking) or to Wernicke’s area (impairing understanding)
Broca’s Area
controls language expression- an area of the frontal lobe, usually in the left hemisphere, that directs the muscle movements involved in speech
Wernicke’s Area
controls language reception- a brain area involved in language comprehension and expression; usually in the left temporal lobe