ENTREP Q2

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Last updated 1:43 AM on 12/5/23
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11 Terms

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Business Plan

A document that outlines a company's objectives and strategies for achieving its goals, including marketing, financial, and operational plans.

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Business Logo

A symbol or design used to identify a company or organization and represent its products, services, and brand.

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Executive Summary

The most important section of a business plan that provides an overview of the plan, including the business name, location, product or service, purpose, projected sales, and profits.

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Mission Statement

A concise statement that explains the purpose of a company and its reason for existence.

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Vision Statement

A statement that describes what a company aims to achieve in the long-term, providing a defined direction for strategic planning and execution.

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Product Description

A description of the products or services offered by a business.

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Market Analysis

The study of the attractiveness and dynamics of a specific market within an industry, including identifying strengths, weaknesses, opportunities, and threats.

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Marketing Plan

A strategic plan that outlines the marketing goals, strategies, and tactics to be implemented to achieve business objectives.

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4M's of the Business

The four critical domains in manufacturing, including materials (raw materials or ingredients), methods (production process), manpower (personnel), and machineries (manufacturing equipment).

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Financial Forecast

Projections of future financial performance to aid decision-making and determine the expected returns, risks, and contingencies of a business.

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Sales Projection

Estimating future sales revenue by analyzing historical sales data and predicting future sales patterns.