MKT Terms (Chapter 1 and 2)
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Last updated 12:51 AM on 10/4/22
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11 Terms
1
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Implementation
________: turning a marketing strategy to real- life actions.
2
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Customer satisfaction
________: the extend to which a products perceived performance matches a buyers expectations.
3
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Business portfolio
________: the collection of businesses and products that make up the company.
4
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Needs
states of felt deprivation
5
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Wants
the form humans needs take as they are shaped by culture and individual personality
6
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Customer satisfaction
the extend to which a products perceived performance matches a buyers expectations
7
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Strategic planning
the process of developing and maintaining a strategic
8
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Business portfolio
the collection of businesses and products that make up the company
9
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Value chain
the series of internal departments that carry out value
10
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Value delivery network
performance of the entire system in delivering customer value
11
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Implementation
turning a marketing strategy to real-life actions
