MKT Terms (Chapter 1 and 2)

0.0(0)
studied byStudied by 5 people
linked notesView linked note
learnLearn
examPractice Test
spaced repetitionSpaced Repetition
heart puzzleMatch
flashcardsFlashcards
Card Sorting

1/10

flashcard set

Earn XP

Description and Tags

Marketing

Study Analytics
Name
Mastery
Learn
Test
Matching
Spaced

No study sessions yet.

11 Terms

1
New cards
Implementation
________: turning a marketing strategy to real- life actions.
2
New cards
Customer satisfaction
________: the extend to which a products perceived performance matches a buyers expectations.
3
New cards
Business portfolio
________: the collection of businesses and products that make up the company.
4
New cards
Needs
states of felt deprivation
5
New cards
Wants
the form humans needs take as they are shaped by culture and individual personality
6
New cards
Customer satisfaction
the extend to which a products perceived performance matches a buyers expectations
7
New cards
Strategic planning
the process of developing and maintaining a strategic
8
New cards
Business portfolio
the collection of businesses and products that make up the company
9
New cards
Value chain
the series of internal departments that carry out value
10
New cards
Value delivery network
performance of the entire system in delivering customer value
11
New cards
Implementation
turning a marketing strategy to real-life actions