Studied by 5 people
Implementation
________: turning a marketing strategy to real- life actions.
Customer satisfaction
________: the extend to which a products perceived performance matches a buyers expectations.
Business portfolio
________: the collection of businesses and products that make up the company.
Needs
states of felt deprivation
Wants
the form humans needs take as they are shaped by culture and individual personality
Customer satisfaction
the extend to which a products perceived performance matches a buyers expectations
Strategic planning
the process of developing and maintaining a strategic
Business portfolio
the collection of businesses and products that make up the company
Value chain
the series of internal departments that carry out value
Value delivery network
performance of the entire system in delivering customer value
Implementation
turning a marketing strategy to real-life actions
Note 
Flashcard (134)