MKT Terms (Chapter 1 and 2)

Implementation

________: turning a marketing strategy to real- life actions.

Customer satisfaction

________: the extend to which a products perceived performance matches a buyers expectations.

Business portfolio

________: the collection of businesses and products that make up the company.

Needs

states of felt deprivation

Wants

the form humans needs take as they are shaped by culture and individual personality

Customer satisfaction

the extend to which a products perceived performance matches a buyers expectations

Strategic planning

the process of developing and maintaining a strategic

Business portfolio

the collection of businesses and products that make up the company

Value chain

the series of internal departments that carry out value

Value delivery network

performance of the entire system in delivering customer value

Implementation

turning a marketing strategy to real-life actions