Theorists *optional

Regulation theory

Livingstone and Lunt:

New technologies (in this case the convergent devices with access to internet, Bluetooth, etc.) open up opportunities and risks that complicate regulation.

Cultural industries theory

Hesmondhalgh

Explore how cultural industry companies attempt to minimise risk and maximise audiences. The game has a large fan base and is owned by a global leader in gaming. Their trusted reputation for creating family friendly games minimises risk and demonstrates that consumer confidence in Nintendo remains high.

Identity theory

Gauntlett

Gauntlett conducted a series of studies based around the use of Lego to create and share ideas and has also compared this to how audiences use the internet (one giant allotment). Making is Connecting is all about how people build a stronger sense of self-identity through creative practices. Animal Crossing allowed interaction at a time when people were forced to self-isolate and stay at home. The critical response to New Horizons as a media product highlights how the game is a way for people to socially create and interact.

Fandom theory

Jenkins

Video games offer social experiences (online multiplayer options) as well as communities outside of the core game experience. Jenkins’ key quote ‘if it doesn’t spread, it’s dead’ can be used as a discussion point to track the birth and popularity of the franchise. Nintendo has a strong, well-developed fan base that could be researched in more detail in relation to Jenkins’ ideas about participatory culture.