Secondary Market Research

What is primary research?

Data collected first-hand for a specific research purpose

What is secondary research?

Data that already exists and which has been collected for a different purpose

What are the examples of secondary market research?

• Market Reports

• Trade and Industry Associations

• Sales Transactions

• Big Data

• Analytics

What are the individuals of secondary market research?

• Often free and easy to obtain

• Good source of market insights

• Quick to access and use

What are the drawbacks of secondary market research?

• Can quickly become out of date

• Not always tailored to specific research needs

• Specialists often quite expensive