Secondary Market Research
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Last updated 6:13 PM on 4/2/25
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5 Terms
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What is primary research?
Data collected first-hand for a specific research purpose
2
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What is secondary research?
Data that already exists and which has been collected for a different purpose
3
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What are the examples of secondary market research?
Market Reports
Trade and Industry Associations
Sales Transactions
Big Data
Analytics
4
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What are the individuals of secondary market research?
Often free and easy to obtain
Good source of market insights
Quick to access and use
5
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What are the drawbacks of secondary market research?
Can quickly become out of date
Not always tailored to specific research needs
Specialists often quite expensive
Flashcards (30)