Secondary Market Research

Primary Research:

• Data collected first-hand for a specific research purpose

Secondary Research:

• Data that already exists and which has been collected for a different purpose

Examples of Secondary Market Research:

• Market Reports

• Trade and Industry Associations

• Sales Transactions

• Big Data

• Analytics

Advantages of Secondary Market Research:

• Often free and easy to obtain

• Good source of market insights

• Quick to access and use

Drawbacks of Secondary Market Research:

• Can quickly become out of date

• Not always tailored to specific research needs

• Specialists often quite expensive