PreQ Graphics - 2.3 Concept of good design

Person of developed the ten principles for good design

Dieter Rams, designer of Braun and Rams

Innovative

Design that is innovative, along with innovative technology

Makes a product useful

Design must emphasises the usefulness of a product both functionally and aesthetically and not adding anything that can detract from it

Makes a product understandable

Design must clarify the product’s structure so it is self-explanatory

Aesthetic

Design that must be beautiful in a well-executed manner

Unobtrusive

Design must fulfill the purpose of the product, and therefore restrained and neutral, giving room for the user’s self-expression

Honest

Design must not overstate the product’s value, such as innovation, power and value. It must not manipulate the consumer with fake promises

Long-lasting

Design must avoid being fashionable and thus will not appear antiquated. The product should last many years as well.

thorough down to the last detail

Product must be made with care and accuracy during design to show respect to the customer

environmentally friendly

Product must be designed with the least amount of waste, and must not feel polluted during the lifecycle of the product

as little design as possible

Design must focus only on essential aspects and make it simple and pure