Audience Analysis - pURCOMM

Audience Analysis

a two-way activity which needs mutual satisfaction in terms of objective and purpose for communication. Hence, it is important to consider the audience in constructing or delviering a message.

Demographics

statistical data relating to the population and particular groups within it.

Ethnicity

Identity with a group of people that share distinct physical and mental traits as a product of common heredity and cultural traditions.

Race

Identity with a group of people descended from a common ancestor.

Sex and Gender

bioligical differences between male and female. Cultural and social classificiation of masculine and feminine. Determines social relations involving power

Marital Status

state of being single, married, separated, divorced or widowed

Age

state of your audience either being children, teenagers, young adults, adults, or middle-aged.

Group Affirmation

The common interests of your audience; which specific group do they all belng to?

Occupation/Socioeconomic Status

Does your audience belong to a particular occupational group?

Regions

A geographic area defined by one or more characteristics that set it apart from other areas

Psychographics

the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Motivation

the reason or reasons one has for acting or behaving in a particular way.

Values

the ideas, beliefs, and attitudes about what is important that help guide the way you live

Level of agreement/Attitude

Will your audience oppose you, support you, or remain neutral?

Belief

an organized pattern of knowledge that an individual holds as true about his or her world

Situational Information (Environmental Factors)

Details about the physical and situational setting — like location, time, audience size, and conditions — that can affect how people receive and respond to a message during audience analysis.

Nature of Event

What is the event all about?

Location

Where will the event take place? Is it conducive for a communication process?

Size of Audience

How many people are expected to attend the event?

Physical Arrangement

What is the physical design of the venue? What part of the room will the stage be? Where would the technical people be?

Technology

What technology is available at the venue? Do you need to bring your own equipment?

Situation Information (Temporal Factors)

Time-related elements (time of day, duration, timing of event, season) that can affect how an audience receives and responds to a message.

Time of the Day

Will the event happen in the morning, midday, or evening?

Speaking Order

How many speakers will there be? What is the order presentation of the speakers?

Length of Speech

How long is your speech? Is it enough for the time allotted for you?