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cognitive approach
A theoretical orientation that emphasizes a person’s mental processes and knowledge.
cognition
The acquisition and retrieval of knowledge, including the use of that knowledge.
behaviorism
A psychological approach that focuses only on objective reactions to environmental stimuli.
Gestalt psychology
Emphasizes the basic human tendency to organize perceptions.
ecological validity
The principle that experiments should have application to experiences outside the laboratory.
information-processing approach
Comparing mental processes to the operations of a computer.
serial processing
Performing cognitive activities as a sequence of separate operations.
parallel processing
Simultaneous processing of many signals in cognitive activities.
cognitive science
The interdisciplinary study of internal representations involved in thinking.
connectionist approach
An approach to cognition that can perform many operations at the same time.
bottom-up processing
Processing that emphasizes how sensory receptors register information.
top-down processing
Processing that relies on prior knowledge and expectations to interpret sensory information.