Correlational research
Collects data to investigate the extent to which two variables are associated.If two variables are correlated, this means that they are associated or correlated in a way that shows a trend or systematic pattern linking them.
Co-variables
Are the two variables in a correlational study which have been measured
Correlational analysis
Is a data analysis technique that simply describes the relationships between two co-variables in statistical terms. There are two main types of correlational relationship - positive and negative correlations
A positive correlation
Is one where high values on one variable are associated with high values on the other variable OR low values on one variable are associated with low values on the other variables
A Negative Correlation
Is one where high values are associated with low values on the other variable
A correlation coefficient
Can be any number between -1 and +1. This number tells us the strength of the correlation and the direction
Good rule of thumb for Correlation coefficients
0.0 to 0.3 - weak 0.3 to 0.7 - moderate Above 0.7 - strong
Correlation Research Strengths
-allows identification of relationships between variables when when it is difficult for practical reasons or unethical to manipulate the variables the researcher is interested in
starting point of future research
is scientific tends to be objective
Correlation research Weaknesses
there is little control over variables does not allow cause-and-effect links to be established -two co-variable may not be measured in valid manner -Correlations can be misused
Observation research
Focuses on the observation of a persons freely chosen behaviour. Does not have an IV that is controlled by the research we
Naturalistic research methods
Where behaviour is studied in its natural setting and the environment is left as it normally is without any manipulation by the researcher
Structured research methods
Observations where some of the variables including the environment are controlled. The observation may even be in a laboratory setting.These observations capture freely chosen behaviour but the situation may be set up.
Participant observations
When the observer becomes part of a group
Non-participant observations
Where the researcher is not involved in the action
Covert
When the participants do not know they are being observed
Overt
When the observer is know to be present by those observed
Collecting quantitative data
Using categorised recording systems
Collecting qualitative data
Using descriptive note taking
Evaluation of Naturalistic Observations
setting is natural so observers remain covert meaning ecological validity high meaning it is more generalisable -remaining hidden may difficult people may become aware this is a threat to validity
Ecological validity
Refers to the extent to which research finding can be generalised to a different environment.
Structured Observations Evaluation
-more control over the environment leads to easier replication -Ecological validity tends to be lower due to lab based environment
Participant Observations Evaluations
-better understanding of events -High ecological validity -ethical issues raised due to undisclosed observers
Non-participant observation evaluation
-accuracy of the observations and amount of data collected higher -Objectivity higher as observer as not stake in activities observed -observer have little understanding on what is going on
Covert Observation evaluation
advantage - avoid demand characteristics
disadvantages - no right to withdraw ethical issues
Overt observations evaluations
advantage - know more about participants
disadvantages - may lead to Hawthorne effect
Continuous observations
The observer records every instance of behaviour
may have too much data to record
Time sampling
Recording target behaviour for set lengths of time set intervals
Event sampling
Recording certain behaviour every time it occurs in target individual throughout observation period
Content analysis
Is a research technique for the systematic quantitative description of the content written spoken or visual human communications.
The media
Any medium that can be recorded and reviewed -print media -visual media -visual artistic production
Primary research data
New information that has been generated as part of a research product
open-ended questions -notes made by an observer
Research Question and hypothesis
Shapes the way the research is done and helps in choosing appropriate materials and coding units
Sampling
Material of interest defined How much of available information will be analysed
Coding units
Analysed to best answer their research question -word -theme -item -time and space
Pilot studies
Must become familiar with materially likely to be encountered and improve the system.
Collecting the data
Recording the number of occurrences in a particular coding category
Content Analysis
Strengths -summarising extensive qualitative data into quantitive data
external validity can be high
ethical issues not a major problem Weaknesses -cannot show cause and effect -subjectivity can be high -can be unrepresentative
fMRI scans
Produce images of brain activity and functioning by showing tiny metabolic changes that take place in an active part of the brain
How fMRI works
Measuring brain activity it works by detecting the changes in blood oxygenation and flow that occur in response to neural activity
Evaluation of the use of fMRI scanning
-non-invasive -cannot look at the activity of actual receptors of neurotransmitters
CAT scans
Only gives limited information as fine detail within the image may be invisible
How CAT works
-large number of detectors -gives composite detailed 3D image
Evaluation of CAT scanning
-less harmful than PET scanning
very detailed images -slight chance of cancer from excessive exposure to radiation
PET scanning
Uses small amounts of radioactive material called radio tracers changes in the Braun at cellular level
How PET works
Radio tracer is injected into the body accumulates where glucose is being used.record emission of energy draws to the active area
Evaluation of PET scanning
-measures important functions -they are reliable can be replicated exactly -it may be open to bias -radiation exposure to patient