was a behavioral psychologist who studied observable behaviors and led the Little Albert experiment, where he trained an 11-month-old boy to fear a white rat. 🐁 The boy was not initially afraid of the rat, but when the white rat was paired with a loud sound, the boy would show signs of distress. Eventually, the boy began to cry when just seeing the white rat without the sound. Believed that observable events are the only events that can be proven true, unlike studying the conscious, where results are not verifiable. Father of Behaviorism.
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