Typography in Design Final Exam Review

which term means images that stand for ideas?

ideogram

3000 BCE early Sumerian people living in Mesopotamia used what pointed tool to draw images in clay?

pointed styluses

2000 BCE the Egyptians wrote on a paper like material called Papyrus. What was the critical benefit?

more portable

100 BCE Roman letter forms were developed. What event was the driving force in this success?

Roman Invasion on greece

True or False: The precursor to lowercase letters were unicals

False

In the medevial age the costliness of parchment led scribes to economize by using what narrow sharp rigid font?

Textura blackletter script

how did the Gutenberg Press revolutionize printing and typography?

faster printing of multiple copies

What is a transitional typeface?

only royal use. drafting tools and a math system. Higher contrast, new symmetry, vertical stress, finer reliefs

True or False: in 1720 William Caslon started a type foundry in America that spreads with Colonialism?

False

In 1784 who cut the first modern typeface?

Firmin Didot

What are display typefaces of 1810?

Abundance of products used bold, large, decorative 3d typefaces, fat faces, egyptian faces, sans serif.

in 1830 the Victorian Style became popular. Which of the following visually represented victoiran menus, trade cards, or invoices?

overly decorated, flowery vines, happy people, idealized classical scenes, flowery boarders, fantastic type

Which movement did William Morris start in 1875 in protest to Soulless designers and lower quality products of the industrial time?

Arts and Crafts Movement

True or False: The art nouveau movement got it's influence from Japanese art

True

In 1900 which two sans serif typefaces were the first available in running text?

Akzidenz Grotesk

True or False: The Expressionism movement was very concerned about creating typography for commercial work.

False

Ludwig Hohlwein revolutionized poster design with bold, concise, direct visuals and type for what political party?

Nazi national Party

True or False: If you were a Futurist you would not need the spell check option on your computer?

False

in 1917 Dadaism stood for what?

"Nothing" Anti War art

True or False: De Stijl type design is reduced to pure geometric shapes?

True

True or False: Bauhaus Type has no capital letters?

False

Art Deco Type is best described as:

Simplified geometric shapes accessible to general public, glamour and affluence strong contrasts, light dark rectangular and curvular

True or False: Streamline Type was first introduced at the 1933 Chicago World Fair?

True

Figurative Typography of the 1950's was able to do what?

Integrate text and image

Which magazine is a good example of Eclecticism design?

Push Pin Graphics

True or False: A poster designed in the Psychedelic design style was a quick read

False

Susan Kare created which fonts for the personal computer?

Chicago, Geneva, Monaco, and New York

What city did the punk movement start in 1976?

London

In 1981 MTV went on the air. What epic design concept did the logo do?

Changing Graphics

The Grunge style of the 1990;s was started in what city?

Seattle