gender schema theory, slt, influemce of media

gender schema theory

inroduced by martin and halverson, once a childs developed gender identity at 2/3y/o, they begin to search the environment for influences encouraging development of gender schemas

schemas are based around

stereotypes, kids therefore ignore anything which doesnt fit into the schema and focus on their ingroup.

schema eval

m and h study

children are more likely to remember images of gender consisent behaviours compared to inconsistent behaviours, found that when asked to recall images a week later - they changed the gender inconsistent behaviours to match the gender

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accounts for fixed and rigid gender beliefs

media furnham

furnham and fallagher - study with tv ads - men most likley to be shown in autonomous roles and owmen in domestic dutes

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media mitra

found that girls who watched tv show with female lead detective, which was designed to challenge social roles, girls were more likely to se themselves working outside the home

culture

buss

munroe and munroe

buss

found consistent patterns in male preferences in 37 countries across all continents.

males preferred youthful and beautiful women

females preferred ambitious men that offer wealth and resources

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munroe and munroe

division of labour is the same in most societies

male breadwinner , femle nurturer