Interviews

Structured interviews

Quantitative - questions are closed and standardised

Unstructured interview

Qualitative - get people’s opinion in depth

Strengths of structured interviews

• Reliable - standardised questions

• Make vernalisations

• Time-efficient

• Trends and patterns

Weaknesses of structured weaknesses

• No in-depth answers

• Lacks validity

• No flexibility

• Can’t build rapport

Unstructured interview strengths

• In-depth answer

• valid

• Builds rapport

• Build vestechen - deep understanding

Weaknesses of unstructured interviews

• Unreliable

• can’t compare

• No generalisations

• Time consuming

• Small sample size

• Interviewer bias