Lecture 13

Policies and big corporations - obesity

information, blamed, corporations

The Let’s Move campaign by Michelle Obama gave good tools and ______ to people BUT it _____ individuals and downplayed the role of fast food ______ in the obesity epidemic

deals

• colour

  → behaviours

Some corporations in Canada have already struck _____ with governments to adopt a variety of voluntary measures to preclude regulation

• Ex: _____ coding food products

  → These are not very effective in changing people’s ______

fat

→ disincentive, fat

Denmark has introduced the first “fat tax,” a surtax on all foods containing more than 2.5% _______

→ The goal is to put a ______ in place, discouraging people from buying as much high-_____ product as they might under lower prices

poorer

A fat tax is highly regressive because it puts the entire burden on ______ families, who may have no choice to consume high-fat products

→ Denmark = withdrew their fat tax in 2012

multi

• labelling, awareness

• taxes

• industry, marketing

A solution for the obesity epidemic is using a _____ -level approach to control rising BMIs and nutritionally poor diets and:

• Improved food and menu _____, combined with a simple system of graphics like a traffic-light system can improve consumer _____

• Targeted application of ______ and incentives can act in support of those informational strategies

• A thorough re-examination of current agricultural and food ______ subsidies and ______ practices

• schools

• gardens

• movement

→ stable, resources

There has been some community action and advocacy through:

• Removing sugary soft drinks and junk food from _____

• Community ______

• Urban agriculture _____

→ BUT these are not _____ and sustainable due to limited ______ and impact

brands, spots

Category captains represent leading _____ or manufacturers and work with major retailers to decide which products get prominent _____ on our supermarket shelves

payments, catching

Slotting fees are ______ by big-brand manufacturers for eye-_____ product placement