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1992 general election - conservative %
51.6%
1992 general election - labour %
41.6%
1992 election predicition
this was an unexpected victory for Tories - Lab ahead in the polls
probably attribuable to Kinnock’s campaigning failures
still a small majority victory for Conservatives
reasons for 1992 conservative victory
Thatcher’s resignation - Labour loses its biggest electoral asset
John Major could solve the issue over the poll tax - thatcher’s fatal policy
Labour party not sufficiently reformed enough - Kinnock’s speech in Sheffield, presuming he had won, which incurred negative publuc reaction
Back to basics campaign
announced in 1993 - Major’s campaign to move Britain back towards old-fashioned morality, against the liberal reforms seen in the 60s and more permissive social attitudes, advocates for a return to neigbourliness and tradition
maybe appeals to the national mood concerned about crime, youth culture etc?
sex scandals
Tories plagued by sex scandals in this era eg, Heritage minister David Mellors having a mistress but Major publcily supporting him, Stephen Milligan MP’s auto-erotic asphyxiation
sex scandals were not major’s fault, he was often surprised by them as the public was, but it reflected poorly on his party who could not stay on messgae for ‘back to basics’ undermining his social vision of tradition
sleaze under Major
eg, Mohammed Al-Fayed’s quoted saying you could buy MPs - ‘cash for questions’ lobbying for MPs to ask certain questions in Parliament
undermines loyalty of major’s MPs, politicians acting in the interests of businessmen
growing satire under Major
eg, Spitting Image, Private Eye, other newspaper cartoons etc.
a previous satire boom seen in 50s/60s - both Tory governments with prominent scandals, easy targets
undermined public confidence in the government
Major had good policy ideas that were executed badly?
eg Citizen’s charter, 1991 - intended to increase the accountability of the public sector by allowing the publuc to give feedback on hotlines
however implementation was poor, faced satire eg ‘cones hotlines’ to report roadworks without a sign of workers, seen as poor use of government money
Major’s most promising policies
educational reforms eg, Teacher Training Agency 1994, National Curriculum 1997, modernsiing the system, more centralised, less successful schools taken over
some in education did not like these reforms, but overall intended to improve. New Labour would also maker education a priority, suggesting it was a key public issue
evidenc Major was not a consensus politician
eg privatising the railroads in 1996, healthcare system reorganised as an internal market, allowing parts of the organisation to buy products/services from one another, introduced market forces
Major and PFIs
public-private partnership, private companies would fund infrastructure improvements and deliver public services that the state would pay for over the legnth of the contract
major had a tendency towards consensus
eg, PFIs, council tax (fairer than poll tax), citizen’s charter, improvements in education - seemed consnsus
WAS MAJOR TRULY CONSENSU, OR JUST IN COMPARISON TO THATCHER?
Major was UNSUCCESSFUL
poor execution of policies eg Citizen’s Charter, Back to Basicsa, opposition to privatisation, unbale to keep his party in line and on message, Black wednesday impact on image
Major was UNLUCKY
BSE (mad cow disease) scandal not his fault, could not cotnrol MPs sex scandals and sleaze, Black Wednesday timing was global issue, dealing with a divide party haunted by Thatcher’s legacy
party divisions: EUROPE
eurosceptics saw the weak leadership of Major as an opportunity to push Britain to the edges of europe
John Redwood challenged Major’s leadership and was backed by Eurosceptics
Thatcher demanded a referendum on europe and the Maastricht treaty
great difficulty ratifying Maastricht in Parliament (1992)
party divisions: THATCHER
Thatcher remaine don the backbenches and was a critic of Major’s backign his leadership rivals and even seeming to endorse Blair in 1997
her style of leadership alienated key ministers and led to high profile resignations eg, Lawson and Howe
party divisions: ECONOMY
economic issues hit traditional conservative voters eg, homeowners going into negative equity, black wednesday and ERM, undermined the image of the party as successful handlers o fthe economy
party divisions: SOCIAL ISSUES
divisions over more radical policies eg, back to basics, citizens charter - some on the right feared a move away from Thatcherism
party divisions: LEADERSHIP ELECTION
June 1995 - Major’s ‘back me or sack me’ move, resigning as party leader to force a leadership election, against Redwood who had the support of Eurosceptics and Thatcherites
BUT success - Major secured 218 vites to Redwood’s 89