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*Alliteration
Repetition of the same sound beginning several words or syllables in sequence.
*Allusion
Brief reference to a person, event, or place (real or fictitious) or to a work of art.
*Ambiguity (Ambiguous)
The multiple meanings, either intentional or unintentional, of a word, phrase, sentence or passage.
*Analogy
A comparison between two seemingly dissimilar things. Often, an ____ uses something simple or familiar to explain something unfamiliar or complex.
*Anaphora
Repetition of a word or phrase at the beginning of successive phrases, clauses, or lines: … not as a call to bear arms, though arms we need not as a call to battle, though embattled we are…
*Anecdote
A brief story used to illustrate a point or claim.
*Aphorism
A terse statement of known authorship that expresses a general truth and moral principle: "All that glitters is not gold."
*Argument
A process of reasoned inquiry. A persuasive discourse resulting in a coherent and consideration movement from a claim to a conclusion.
*Audience
The listener, viewer, or reader of a text. Most texts are likely to have multiple ____.
*Claim
Also called an assertion or proposition, a ___ states the argument’s main idea or position. A ___ differs from a topic or subject in that a ___ has to be arguable.
*Colloquialism (Colloquial Speech)
Words or phrases that have a conversational feel and are not generally used in formal written English.
*Connotation
Meanings or associations that readers have with a word beyond its dictionary definition, or denotation. ____ are often positive or negative, and they often greatly affect the author’s tone. Consider the ____ of the words below, all of which means “overweight.”
*Context
The circumstances, atmosphere, attitudes, and events surrounding a text.
*Denotation
The strict, literal dictionary definition of a word, devoid of any emotion, attitude or color.
*Diction
A speaker’s choice of words. Analysis of ____ looks at these choices and what they add to the speaker’s message.
*Emphasis
____ allows the writer to place importance on a particular idea. By positioning an idea in a certain place structurally, by proportioning a greater amount of words, by isolating a key word or phrase, or by repeating the wording, the writer creates ____. The ideas that the author emphasizes creates meaning in the piece. (types include *Position, *Proportion, *Isolation, *Repetition).
*Ethos
Greek for “character.” Speakers appeal to ___ to demonstrate that they are credible and trustworthy to speak on a given topic. ___ is established by both who you are and what you say.
*Euphemism
Greek for “good speech,” ____ are a more agreeable or less offensive substitute for generally unpleasant words or concepts. May be used to adhere to political correctness or to add humor or ironic understatement.
*Figurative Language (figure of speech)
Nonliteral language, sometimes referred to as tropes or metaphorical language, often evoking strong imagery, ____ often compare one thing to another either explicitly (simile) implicitly (metaphor). Other forms of ____ include personification, paradox, overstatement (hyperbole), understatement, metonymy, synecdoche, and irony.
*Hyperbole
Deliberate exaggeration used for emphasis or to produce a comic or ironic effect; an overstatement to make a point. My first and last name together generally served the same purpose as a high brick wall. — Firoozeh Dumas
*Imagery
A description of how something looks, feels, tastes, smells, or sounds. ____ may use literal or figurative language to appeal to the senses. Your eyes glaze as you travel life’s highway past all the crushed animals and the Big Gulp cups. — Joy Williams
*Irony
A figure of speech that occurs when a speaker or character says one thing but means something else, or when what is said is the opposite of what is expected, creating a noticeable incongruity.
*Jargon
Specialized terminology used by a particular group of people. Obscure and often pretentious language.
*Juxtaposition
Placement of two things closely together to emphasize similarities or differences.
*Logos
Greek for “embodied thought.” Speakers appeal to ____, or reason, by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony to back them up. Gehrig starts with the thesis that he is “the luckiest man on the face of the earth” and supports it with two points: (1) the love and kindness he’s received in his seventeen years of playing baseball, and (2) a list of great people who have been his friends, family, and teammates.
*Metaphor
Figure of speech that compares two things without using like or as.
*Mood
The feeling or atmosphere created by a text.
*Narration
In classical oration, the factual and background information, establishing why a subject or problem needs addressing; it precedes the confirmation, or laying out of evidence to support claims made in the argument.
*Oxymoron
A paradox made up of two seemingly contradictory words.
*Paradox
A statement or situation that is seemingly contradictory on the surface, but delivers an ironic truth: There is that scattereth, yet increaseth. — The Bible
*Parallelism
Similarity of structure in a pair or series of related words, phrases, or clauses.
*Pathos
Greek for “suffering” or “experience.” Speakers appeal to ___ to emotionally motivate their audience. More specific appeals to pathos might play on the audience’s values, desires, and hopes, on the one hand, or fears and prejudices, on the other.
*Persona
Greek for “mask.” The face or character that a speaker shows to his or her audience.
*Personification
Attribution of a lifelike quality to an inanimate object or an idea.
*Purpose
The goal the speaker wants to achieve.
*Rhetoric
Aristotle defined ____ as “the faculty of observing in any given case the available means of persuasion.” In other words, it is the art of finding ways of persuading an audience.
*Rhetorical Appeals
Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling. The three major ____ are to ethos (character), logos (reason), and pathos (emotion).
*Rhetorical Question
Figure of speech in the form of a question posed for rhetorical effect rather than for the purpose of getting an answer. Will you join in that historic effort? — John F. Kennedy
*Satire
The use of irony or sarcasm to critique society or an individual.
*Simile
A figure of speech used to explain or clarify an idea by comparing it explicitly to something else, using the words like, as, or as though.
*Style
A writer’s specific way of saying things. ___ includes arrangement of ideas, word choice, syntax, and figurative language. We can analyze and describe an author’s personal style and make judgments on how appropriate it is to the author’s purpose.
*Syntax
The arrangement of words into phrases, clauses, and sentences. This includes word order (subject
*Theme
A writer’s thoughts on a topic. It is not JUST the topic, but what the author develops in terms of what he believes about the topic.
*Tone
A speaker’s attitude toward the subject conveyed by the speaker’s stylistic and rhetorical choices.
*Understatement
A figure of speech in which something is presented as less important, dire, urgent, good, and so on, than it actually is, often for satiric or comical effect. Also called litotes, it is the opposite of hyperbole.
You might want to write clearly and cogently in your English class. The night in prison was novel and interesting enough. — Henry David Thoreau
*Vernacular
The speech patterns of a particular group of people or region.
*Voice
The unique flavor of a piece based upon the author. An author adds his or her ___ to a piece by creating a tone with diction, syntax, imagery, etc. The author’s ___ is what makes his or her writing personal and unique.