marketing

Define Marketing

Marketing is the process of promoting, selling, and distributing goods and services to satisfy customers' needs.

What is Branding?

Branding is creating a unique name, logo, or image that helps people identify a product or company.

Consumer Behaviour

Consumer behaviour is the way people choose, buy, use, and dispose of products and services.

Discuss Agricultural Marketing

Agricultural marketing is the buying, selling, storage, transportation, and distribution of farm products from farmers to consumers.

Challenges Facing Agricultural Marketing

Poor roads, lack of storage, price fluctuation, high transport cost, poor market information, inadequate finance.

Difference Between Micro and Macro Marketing

Micro marketing focuses on one business or customer; macro marketing focuses on the entire marketing system in a country or economy.

Define Consumer Market

A consumer market is a market where individuals buy goods and services for personal use.

People Involved in Marketing

Producers, wholesalers, retailers, consumers, agents/brokers.

Types of Consumer Market

Local market, national market, international market, online (E-commerce) market.

Functions of Consumer Marketing

Identifies customer needs, promotes products, distributes goods, sets prices, creates customer satisfaction.

Features of Globalization

International trade, free flow of goods and services, improved communication, advanced technology, global competition.

Characteristics of International Marketing

Cross-border trade, different currencies, different cultures, government regulations, higher risk.

What is Import/Export Market?

Import market: Buying goods from another country; export market: Selling goods to another country.

Define Export Management and Its Problems

Export management is the planning and control of selling goods to foreign countries. Common problems include high transport cost, exchange rate changes, government regulations, language barriers, payment delays, and strong competition.