marketing
1. Define Marketing
Marketing is the process of promoting, selling, and distributing goods and services to satisfy customers' needs.
2. What is Branding?
Branding is creating a unique name, logo, or image that helps people identify a product or company.
3. Consumer Behaviour
Consumer behaviour is the way people choose, buy, use, and dispose of products and services.
4. Discuss Agricultural Marketing
Agricultural marketing is the buying, selling, storage, transportation, and distribution of farm products from farmers to consumers.
5. Challenges Facing Agricultural Marketing
Poor roads
Lack of storage
Price fluctuation
High transport cost
Poor market information
Inadequate finance
6. Difference Between Micro and Macro Marketing
Micro marketing: Focuses on one business or customer.
Macro marketing: Focuses on the entire marketing system in a country or economy.
7. Define Consumer Market
A consumer market is a market where individuals buy goods and services for personal use.
8. People Involved in Marketing
Producers
Wholesalers
Retailers
Consumers
Agents/Brokers
9. Types of Consumer Market
Local market
National market
International market
Online (E-commerce) market
10. Functions of Consumer Marketing
Identifies customer needs
Promotes products
Distributes goods
Sets prices
Creates customer satisfaction
11. Features of Globalization
International trade
Free flow of goods and services
Improved communication
Advanced technology
Global competition
12. Characteristics of International Marketing
Cross-border trade
Different currencies
Different cultures
Government regulations
Higher risk
13. What is Import/Export Market?
Import market: Buying goods from another country.
Export market: Selling goods to another country.
14. Define Export Management and Its Problems
Export management: The planning and control of selling goods to foreign countries.
Problems:
High transport cost
Exchange rate changes
Government regulations
Language barriers
Payment delays
Strong competition