Communication Exam #4

Queer

someone who embraces fluidity

Patriarchy

A system that places the rights and comforts of men above women

Three eras of human history

Premodern, modern, and postmodern

Postmodernity

Humans began to question the existence of principles and doubt scientific or religious truths. Times of change and uncertainty

Rhetoric

using symbols (words, images, music) in media and advertising to persuade, influence, and build meaning

Logos

persuade audiences through logic and rationality

Pathos

persuade audiences through emotion

Ethos

persuade audiences through credibility

Simulacra

images of representations that become detached from their original reality

Catharsis

powerful release from intense emotions when consuming culture/media

Prosumer

a fan or user who creates content from existing media

Types of in-text advertising