Communication Exam #4
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12 Terms
Queer
someone who embraces fluidity
Patriarchy
A system that places the rights and comforts of men above women
Three eras of human history
Premodern, modern, and postmodern
Postmodernity
Humans began to question the existence of principles and doubt scientific or religious truths. Times of change and uncertainty
Rhetoric
using symbols (words, images, music) in media and advertising to persuade, influence, and build meaning
Logos
persuade audiences through logic and rationality
Pathos
persuade audiences through emotion
Ethos
persuade audiences through credibility
Simulacra
images of representations that become detached from their original reality
Catharsis
powerful release from intense emotions when consuming culture/media
Prosumer
a fan or user who creates content from existing media
Types of in-text advertising
Product placement
Product integration
Behavior placement
Commerical placement
Note 
Flashcards (152)