Chapter 9: Persuasion (Public Speaking)

Maslow's Hierarchy of Needs and 10 Common Fallacies

The lowest level of Maslow’s Hierarchy of Needs

Physiological

The second lowest level of Maslow’s Hierarchy of Needs

Safety

The middle level of Maslow’s Hierarchy of Needs

Belonging/Love

The second highest level of Maslow’s Hierarchy of Needs

Self-Esteem

The highest level of Maslow’s Hierarchy of Needs

Self-Actualization

Ad Hominem

when you attack something/someone

Slippery Slope

when you state something terrible will happen as a result of something else happening

Red Herring

when you use irrelevant facts to distract from the real issue

Equivocation

if you change the meaning of a word from how it was being used

False Authority

when a famous person/someone with little to no authority tries to sell you something

False Dichotomy

when someone states there are only two choices (but there are clearly more than two choices)

Bandwagon

implies that you/the audience should do something mainly because everyone else is doing it

Hasty Generalization

when someone jumps to a conclusion without enough evidence

Appeal to Ignorance

if something has not been proven false, then it must be true

False Cause

states that something causes something else even without a correlation