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37 Terms

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Media Information Literacy

Skills that allow a person to interact using different media platforms and access information.

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Media literacy

The capacity of an individual to understand the functions of media and determine the relevant use and worth of media platforms.

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Information Literacy

The communication or acquisition of data or facts related to the use of media information.

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Technology Literacy

The skill of an individual to manipulate technology independently or with assistance in an efficient and suitable way.

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Media

Means of communication for people, including newspapers, radio, television, and the internet.

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Pre-Industrial Age (Before 1700s)

A period before the 1700s characterized by the discovery of fire, the use of stones and metal tools for hunting and gathering, and the development of petroglyphs and pictographs as early forms of traditional media.

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Industrial Age (1700s - 1930s)

A period characterized by the substitution of handy tools with machines like power looms and steam engines, leading to the transformation of the manufacturing industry and mass production of products.

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Electronic Age (1930s - 1980s)

A period characterized by the power of electricity and the development of electronic devices like transistor radios, televisions, and computers.

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Information Age (1900s - 2000s)

Also known as the Digital Age, this period is characterized by the prevalence of the World Wide Web and internet technology.

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Print Media

Media that involves the reproduction of paper and ink through a mechanical printing process, including books, newspapers, magazines, journals, newsletters, and brochures.

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Text Media

A type of print media that uses a simple and flexible format for conveying ideas, whether handwritten or printed. It includes typography, the art and technique of arranging the visual component of the written word.

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Visual Media

A type of print media that refers to pictures, photos, images, and graphics used to communicate using the sense of sight. It can also include visuals combined with text. Graphic design is the process of visual communication that organizes and presents information for a particular purpose.

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Informational Graphics (Infographic)

A visual representation of information that helps understand high volumes of complex data easily.

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Cartoons

Sketches or drawings intended as satire, caricature, or humor, such as comic strip editorial cartoons.

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Photography

Images created by capturing light on a light-sensitive surface, usually photographic film.

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Broadcast Media

A type of media that reaches target audiences using airwaves as the transmission medium.

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Audio Media

Media that uses audio or voice recording, appealing to the auditory senses.

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Multimedia

The computer-controlled integration of text, graphics, drawings, images, animation, audio, and any other media that can be stored, communicated, and handled digitally.

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New Media

The integration of different technologies on one digital platform to organize and distribute content, including podcasts, augmented reality, video games, blogs, and wikis.

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Media Convergence

The merging of different equipment and tools for producing and distributing news through digitization and computer networking, allowing media texts to be produced and distributed on multiple devices.

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Indigenous Knowledge

Distinctive knowledge kept within a specific group of people, transferred orally or through cultural rituals from one generation to another.

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Library

A building, room, or organization that has a collection of books, music, and information that can be accessed by computer for people to read, use, or borrow.

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Internet

A global computer network providing various information and communication facilities, consisting of interconnected networks using standardized communication protocols.

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Primary Sources

Original materials, such as artifacts, diaries, patents, and audio and video recordings.

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Secondary Sources

Written after an original product, including indexes, survey types, and reference types.

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Tertiary Sources

Information that collects and organizes primary and secondary sources, such as bibliographies of bibliographies, directories, and yearbooks.

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Media Language

The way media producers make meaning about a certain medium, allowing the audience to convey the meaning of the text through signs and symbols.

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Denotative meaning

The literal meaning of the media text.

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Connotative meaning

Various interpretations that the text suggests to the audience, often associated with their culture, values, beliefs, etc.

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Media Codes

Established meanings, denotations, or connotations that are commonly understood by the target audience.

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Symbolic codes

The meaning of the product is not based on the product itself but on the interpretation of the audience, including setting, mise en scene, acting, and color.

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Technical codes

Codes specific to a media form alone, including camerawork, editing, audio, and lighting.

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Written codes

The formal written language used in creating a media product, including printed language and spoken language.

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Conventions

The methods in which codes are organized in a product, including form conventions, story conventions, and genre conventions.

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Media producers

People who initiate, plan, and produce media texts.

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Stakeholders

People or organizations that share the same interests or intentions.

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Audience

A significant element in delivering media texts.