Lesson 1

Media Information Literacy

involves skills that lets a person interact using different media platforms and get access to informations

Media literacy

the capacity of an individual to understand the functions of media, and determine the relevant use and worth of media platform

Information Literacy

the communication or acquiring of data or facts that relate to the use of media information.

Technology Literacy

skill of an individual to manipulate technology independently or with the assistance of others in using the technology in an efficient and suitable way

Lesson 2

Media

means of communication for people including newspaper, radio, television and internet

Pre-Industrial Age (Before 1700s)

discovery of fire

use stones and metal tools like hunting and gathering

Petroglyphs and pictographs are the early forms of traditional media.

Industrial Age (1700s - 1930s)

Substitution of handy tools with machines like power loom and steam engine

Transformation of manufacturing industry, mass production of products

Electronic Age (1930s - 1980s)

power of electricity → electronic devices like transistor radio and television, computers

Information Age (1900s - 2000s)

also called Digital age

prevalence of world wide web through internet

Lesson 3: Types of Media

Print Media

paper and ink is reproduced in a printing process that is traditionally mechanical such as books, newspapers, magazines, journals, newsletters, and brochures.

may include text, graphics, or a combination of both.

Text Media

type of print media a simple and flexible format for conveying ideas, whether handwritten or printed.

Typography - the art and technique of arranging the visual component of the written word. It features textual designs with optical illusions that improve readability and help convey meaning.

Visual Media

type of print media that refers to pictures, photos, images, and graphics used to channel communication using the sense of sight.

visuals combined with text are also considered as visual media.

Graphic Design - process of visual communication that organizes and presents information developed through a creative process for a particular purpose.

Examples of Visual Media

Informational Graphics (Infographic) - visual representation of information to understand the high volume and complex data easily

Cartoons - a sketch or drawing intended as satire,caricature or humor. e.g. Comic strip editorial cartoons

Photography - image created by light capture on a light-sensitive surface, which is usually photographic film.

Broadcast Media

A type of media that reaches target audiences using airwaves as the transmission medium.

Audio Media

- uses audio or voice recording

- auditory sensory

Multimedia

- computer-controlled integration of text, graphics, drawings, still and moving images (video), animation, audio, and any other media where every type of information can be stored, communicated, and handled digitally. Which media

New Media

A term used to integrate the different technologies emerging on one digital platform to organize and distribute content.

Examples are podcasts, augmented, reality, video games, blogs, and wikis

Characteristics: disseminating the information to several receivers which is theoretically infinite, in customized ways, depending on the specification for endorsed categories

Media Convergence

refers to the merging of different equipment and tools for producing and distributing news through digitization and computer networking

allows media texts to be produced and distributed on multiple devices

also known as technological convergence

Lesson 4: Media and Information Sources

Indigenous Knowledge

the distinctive knowledge kept to a specific group of people

is transferred from one generation to another, either orally (oral tradition) or through cultural rituals.

Features of Indigenous Knowledge

Locally appropriate.

Restraint in resource exploitation.

Diversified production systems.

Respect for nature.

Human dependence on nature for survival.

Flexibility.

Social responsibility.

Library

a building, room, or organization that has a collection, especially of books, music, and information that can be accessed by computer for people to read, use, or borrow

Academic libraries - serve colleges and universities.

Public libraries - serve cities and towns of all types.

School libraries - serve students from Kindergarten to Grade 12.

Special libraries - located in specific environments (e.g., hospitals, corporations, museums, military, private business

Internet

a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.

transmits information stored in files or documents on one computer to another computer

Primary Sources

Original materials

Examples:

Artifacts - something made or created by humans such as tool or work of art

Diary

Patent - granting of a right to an inventor by a sovereign authority

Audio and Video Recording

Secondary Sources

Written after an original product

Examples: Indexes - one or more individual volumes at the end of a set

Survey types - product of examination or description of someone or something

Reference types - materials collected from other works

Tertiary Sources

Information that collects and organizes primary and secondary sources

Examples: Bibliographies of bibliogrsphies, directories, yearbooks

Lesson 5

Media Language

denotes how media producers make meaning about a certain medium (advertisement, TV show, film, etc.

allows the audience to convey the meaning of the text through its signs and symbols.

Denotative meaning - literal meaning of the media text

Connotative meaning - various interpretations that the text suggests to the audience which are often associated with their culture, values, beliefs, etc.

Media Codes

commonly have an established meaning, denotation or connotation, to the target audience.

Symbolic codes

- meaning of the product is not based on the product itself but on the interpretation of the audience.

- Setting, Mise en scene, Acting, Color

Technical codes - to codes specific to a media form alone. include camerawork, editing, audio, and lighting.

Written codes are the formal written language used in creating a media product.

Includes printed language (the text visible with the media frame which is the text you can see within the frame) and the spoken language (the dialogues and even the lyrics of the song).

Conventions

the possible methods in which codes are organized in a product.

Form conventions - ways in which the types of media codes are expected to be arranged.

Story conventions refer to the basic structures of narratives.

Genre conventions refer to the common use of the elements of narratives such as the characters, settings, or themes in a certain type of media.

Media producers- people who initiate, plan, and produce media

texts.

Stakeholders - people or organizations that share the same interests or intentions

Audience - a significant element in delivering media texts.