TV CH 7

What is TV?

Then: programs delivered by antennas through over-the-air signals,

Present time: television screen, where several different types of delivery systems bring viewers a diversity of programs.

When it’s the most concentrated rating period?

For local stations are “sweeps” months—February, May and November.

Who dominated the television ratings?

Nielson Company

How many departments are there in television department?

8 Departments:

• Sales

• Programming

• Traffic

• Production

• Engineering

• Promotion

• Public affairs

• Adminstartion

What are the two divisions of administrations?

• National

• Local sales

What does O and Os stands for?

Owned and Operated

Name one of the highest rated television show ever?

More than 120 million people tuned in for the final episode of the situation comedy M*A*S*H in 1983, making it the highest-rated television program ever.

How does television changes national politics?

A. Television first established itself with entertainment and then developed a serious news presence.

B. John F. Kennedy became the country’s first television president.

What are examples of television changes in national politics?

1. Kennedy’s 1960 presidential victory was partly due to his success in the televised presidential debates with Richard Nixon.

2. Kennedy also was the first president to hold live televised news conferences.