Methods of Gathering Information

Observation

Examining things and collecting data using the senses, often involving note-taking.

Survey

A method of gathering information through written or multiple choice answers.

Focus Group

A qualitative research method that gathers feelings, opinions, or emotions from participants rather than statistics.

Interview

A personal or one-on-one discussion of a topic, usually conducted face-to-face.

Design Thinking

A creative process that involves brainstorming, generating new ideas, fostering innovations, and developing solutions to problems.

Experimentation

The process of trying a method or product and assessing its effectiveness on samples.

User Testing

Involves individuals using a product and providing feedback, considered a subtype of experimentation.

Documentary Analysis

The process of reading and analyzing documents to extract meaningful information.