research methods:Interview

structured

each interview is presented with exactly the same questions in the same order

semi-structured

has a set of questions to ask but can be more freely with the questions

un-structured

don’t have a set pattern of questions and don’t arranged in advance

group

asks questions with a group of participants and not just one

strengths

qualitative data: more information and richer

can build a trusted relationship

weakness

time consuming

can’t compare data as easily unlike quantitative data

can’t find a certain pattern