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Business Law

Understanding legal principles affecting business operations.

Communication Skills

Effective exchange of information.

Customer Relations

Building and maintaining customer connections.

Economics

Basic economic principles and their impact on business.

Emotional Intelligence

Managing emotions to facilitate interpersonal relationships.

Financial Analysis

Interpreting financial data for decision-making.

Human Resources Management

Overseeing employee-related functions.

Information Management

Handling business information effectively.

Marketing

Promoting and selling products or services.

Operations

Day-to-day business activities.

Professional Development

Enhancing career skills and knowledge.

Strategic Management

Long-term planning and direction setting.

Channel Management

Overseeing the distribution of products.

Marketing-Information Management

Gathering and analyzing market data.

Market Planning

Developing strategies to reach target audiences.

Pricing

Setting product or service prices strategically.

Product/Service Management

Developing and maintaining products or services.

Promotion

Communicating product benefits to consumers.

Selling

Techniques and processes for sales.

Marketing Management Pathway

Strategic oversight of marketing activities.

Professional Sales Pathway

Advanced selling techniques and client relations.

Merchandising Pathway

Product promotion and retail strategies.

Marketing Communications Pathway

Managing public relations and advertising.

Marketing Research Pathway

Conducting and analyzing market research.

Nature of Ethics

Principles and moral values that guide human behavior, distinguishing right from wrong.

Fairness

A concept in ethics that involves treating individuals justly and equitably.

Responsibility

The ethical obligation to act correctly and make decisions that are accountable.

Integrity

Adhering to moral and ethical principles, demonstrating honesty.

Justice

The quality of being fair and reasonable in actions and decisions.

Interpersonal Relationships

Connections and interactions between individuals, often requiring emotional intelligence.

Decision-Making

The process of making choices by identifying a decision, gathering information, and assessing alternatives.

Product Benefits

The advantages a product offers to consumers, communicated through promotion.

Target Audience

The specific group of consumers targeted by marketing efforts.

Sales Techniques

Methods used to persuade potential customers to make a purchase.

Strategic Oversight

The process of guiding marketing activities toward achieving long-term goals.

Retail Strategies

Plans and actions taken to sell products directly to consumers.

Market Research

The process of gathering and analyzing data about consumers and market conditions.

Client Relations

The management of interactions and relationships with clients in a professional context.

Distribution of Products

The logistics involved in delivering products from producers to consumers.

Behavioral Ethics

The study of how psychological factors affect ethical decision-making.

Social Responsibility

The obligation of businesses to contribute to the welfare of society.

Market Data Analysis

The process of examining data about consumers to make informed marketing decisions.

Career Skills Enhancement

Improving abilities and knowledge relevant to one’s professional field.

Public Relations Management

The practice of managing and disseminating information between an organization and the public.

Advertising

A form of communication used to promote or sell products or services.