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Business Law: Understanding legal principles affecting business operations.

Communication Skills: Effective exchange of information.

Customer Relations: Building and maintaining customer connections.

Economics: Basic economic principles and their impact on business.

Emotional Intelligence: Managing emotions to facilitate interpersonal relationships.

Financial Analysis: Interpreting financial data for decision-making.

Human Resources Management: Overseeing employee-related functions.

Information Management: Handling business information effectively.

Marketing: Promoting and selling products or services.

Operations: Day-to-day business activities.

Professional Development: Enhancing career skills and knowledge.

Strategic Management: Long-term planning and direction setting.

Tier 2: Marketing Career Cluster

This tier delves into specialized marketing concepts, building upon the foundational knowledge from Tier 1. It covers areas such as:

Channel Management: Overseeing the distribution of products.

Marketing-Information Management: Gathering and analyzing market data.

Market Planning: Developing strategies to reach target audiences.

Pricing: Setting product or service prices strategically.

Product/Service Management: Developing and maintaining products or services.

Promotion: Communicating product benefits to consumers.

Selling: Techniques and processes for sales.

Tier 3: Marketing Career Pathways

This advanced tier focuses on specific marketing pathways, each with its own set of performance indicators:

Marketing Management Pathway: Strategic oversight of marketing activities.

Professional Sales Pathway: Advanced selling techniques and client relations.

Merchandising Pathway: Product promotion and retail strategies.

Marketing Communications Pathway: Managing public relations and advertising.

Marketing Research Pathway: Conducting and analyzing market research

nature of ethics: principles and moral values that guide human behavior, distinguishing right from wrong. involving concepts like fairness, responsibility, integrity, and justice, shaping individual and societal decision-making.