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Audience
The listener, viewer, or reader of a text. Example: The audience of a political speech might include voters, journalists, and party members.
Pathos
Greek for 'suffering' or 'experience'; a rhetorical appeal to emotionally motivate an audience. Example: A charity advertisement showing images of suffering animals evokes pathos to encourage donations.
Rhetorical Question
A figure of speech in the form of a question posed for rhetorical effect rather than for getting an answer. Example: 'Isn’t it time we did something about this issue?'.
Aristotelian Triangle
A diagram illustrating the interrelationship among the speaker, audience, and subject determining a text. Example: In a speech about climate change, the speaker (scientist) addresses the audience (general public) about the subject (global warming).
Concession
An acknowledgment that an opposing argument may be true or reasonable. Example: 'While I understand that economic growth is important, we must also consider environmental sustainability.'
Persona
Greek for 'mask'; the character or face a speaker shows to the audience. Example: A politician may adopt a friendly persona to connect with voters.
SOAPS
A mnemonic device standing for Subject, Occasion, Audience, Purpose, and Speaker. Example: In analyzing a text, one might identify the subject as climate change, the occasion as a conference, the audience as policymakers, the purpose as to inform, and the speaker as a climate scientist.
Connotation
Meanings or associations that readers have with a word beyond its dictionary definition. Example: The word 'home' connotes warmth and security, while 'house' is more neutral.
Polemic
Greek for 'hostile'; an aggressive argument that establishes the superiority of one opinion over others. Example: A polemic against animal testing may aggressively argue that it is unethical.
Context
The circumstances, atmosphere, attitudes, and events surrounding a text. Example: Understanding the historical context of a speech can illuminate its significance and intent.
Propaganda
The spread of ideas and information to further a cause, which may involve disinformation or scare tactics. Example: Government propaganda during wartime may depict the enemy as evil to rally public support.
Subject
The topic of a text, representing what it is about. Example: The subject of a novel might be the complexities of human relationships.
Counterargument
An opposing argument to the one a writer is presenting. Example: In a debate on renewable energy, a counterargument may claim that it is not as reliable as fossil fuels.
Purpose
The goal the speaker wants to achieve in delivering a text. Example: The purpose of a speech may be to persuade the audience to vote for a specific candidate.
Text
Any cultural product that can be 'read', including written work and other forms of media. Example: Texts can include novels, films, poems, and advertisements.
Ethos
Greek for 'character'; an appeal to credibility and trustworthiness. Example: A doctor discussing health issues uses ethos to establish trust with the audience.
Refutation
A denial of the validity of an opposing argument. Example: In a debate, a refutation might point out logical fallacies in the other side’s claims.
Logos
Greek for 'embodied thought'; an appeal to reason using clear ideas, specific details, and evidence. Example: A business proposal often uses logos to present data supporting an investment.
Rhetoric
The art of finding ways to persuade an audience. Example: Politicians often utilize rhetoric to gain support for their policies.
Occasion
The time and place a speech or text is given. Example: A speech given during a national crisis serves a different occasion than one given at a graduation.
Rhetorical Appeals
Techniques used to persuade an audience, including ethos, logos, and pathos. Example: A good persuasive essay will effectively use all three rhetorical appeals.
Alliteration
Repetition of the same sound at the beginning of several words or syllables in sequence. Example: 'She sells seashells by the seashore'.
Hortative Sentence
A sentence that exhorts, urges, or calls to action. Example: 'Let us strive to make our world a better place!'
Personification
Attribution of a lifelike quality to an inanimate object or idea. Example: 'The wind whispered through the trees.'
Allusion
A brief reference to a person, event, or place, or to a work of art. Example: 'He was a real Romeo with the ladies,' refers to the character from Shakespeare.
Imperative
A sentence used to command or enjoin. Example: 'Please close the door.'
Anaphora
Repetition of a word or phrase at the beginning of successive phrases. Example: 'I have a dream that one day... I have a dream that my four little children...'
Inversion
Inverted order of words in a sentence. Example: 'In the night sky shimmered the sea.'
Synecdoche
A figure of speech that uses a part to represent the whole. Example: 'All hands on deck,' where 'hands' refers to sailors.
Antimetabole
Repetition of words in reverse order. Example: 'Ask not what your country can do for you—ask what you can do for your country.'
Juxtaposition
Placement of two things closely together to emphasize similarities or differences. Example: The juxtaposition of light and dark themes highlights the conflict in a story.
Zeugma
Use of two different words in a grammatically similar way that produces different meanings. Example: 'She broke his car and his heart.'
Antithesis
Opposition or contrast of ideas or words in parallel construction. Example: 'It was the best of times, it was the worst of times.'
Metaphor
A figure of speech that compares two things without using like or as. Example: 'Time is a thief.'
Archaic
Old-fashioned or outdated choice of words. Example: 'Thou dost not know what thou hast done.'
Diction
A speaker’s choice of words. Example: The formal diction in a legal document contrasts with the informal diction of a casual conversation.
Oxymoron
A paradox made up of two seemingly contradictory words. Example: 'Bittersweet' describes a feeling that is both happy and sad.
Asyndeton
Omission of conjunctions between coordinate phrases, clauses, or words. Example: 'I came, I saw, I conquered.'
Parallelism
Similarity of structure in related words, phrases, or clauses. Example: 'I like to jog, to swim, and to read.'
Cumulative Sentence
A sentence that builds and adds onto the main idea introduced at the beginning. Example: 'The woods are lovely, dark, and deep, but I have promises to keep, and miles to go before I sleep.'
Periodic Sentence
A sentence whose main clause is withheld until the end. Example: 'In spite of the cold weather and the rain, the soccer game continued.'
Ad Hominem
A fallacy that diverts the argument to the character of the other speaker. Example: 'How can you argue your point when you’ve been divorced three times?'
Ad Populum/Bandwagon
A fallacy based on evidence that relies on the idea that 'everyone’s doing it'. Example: 'Everyone is switching to this brand, so it must be the best!'
Appeal to False Authority
Citing someone as an authority without the expertise. Example: 'A celebrity endorses a dietary supplement, so it must be effective.'
Argument
A process of reasoned inquiry leading to a coherent and considered conclusion. Example: Constructing an argument requires careful consideration of evidence and counterarguments.
Assumption
A shared belief or notion that underpins the argument. Example: An assumption in a debate might be that all people value freedom.
Backing
Further assurances or data supporting the assumption in an argument. Example: Statistical data can serve as backing to enhance an argument’s credibility.
Deduction
Logical reasoning from general principles to specific cases. Example: All humans are mortal; Socrates is a human; therefore, Socrates is mortal.
Circular Reasoning
A fallacy that repeats the claim as evidence. Example: 'I’m trustworthy because I can be trusted.'
Warrant
The underlying assumption shared by the speaker and audience. Example: A warrant in an argument about education might be the belief that education leads to better job opportunities.
Claim
An assertion stating the main idea or position of the argument. Example: 'The government should increase funding for renewable energy projects.'
Claim of Fact
Asserts that something is true or not true. Example: 'Climate change is causing sea levels to rise.'
Claim of Policy
Proposes a change in policy or behavior. Example: 'The city should implement a bike-sharing program.'
Claim of Value
Argues that something is good or bad. Example: 'Social media is harmful to society.'
Classical Oration
A five-part argument structure including introduction, narration, confirmation, refutation, and conclusion. Example: An effective persuasive essay can follow this structure for clarity.
Closed Thesis
A thesis that outlines the main idea along with the major points of the argument. Example: 'The high school drop-out rate is due to poor teaching, lack of parental support, and insufficient resources.'
Rebuttal
Acknowledgment of potential objections to the argument. Example: 'Although some may argue that raising taxes is harmful, it is necessary for funding essential services.'
False Dilemma
Presenting only two extreme options as the only possibilities. Example: 'You're either with us or against us.'
Syllogism
A logical structure using a major premise and minor premise to reach a conclusion. Example: Major premise: All birds lay eggs. Minor premise: A swan is a bird. Conclusion: Therefore, a swan lays eggs.
Faulty Analogy
A fallacy that compares two things that are not comparable. Example: 'Eating fast food is just like committing a crime.'
Hasty Generalization
A conclusion reached with inadequate evidence. Example: 'My two neighbors drive SUVs; therefore, everyone in my neighborhood drives an SUV.'
Induction
Reasoning from specific cases to a general conclusion. Example: After observing that all swans you've seen are white, you conclude that all swans are white.
Logical Fallacy
Weaknesses in an argument due to faulty reasoning. Example: An argument based on emotion without supporting facts is a logical fallacy.
Open Thesis
A thesis that does not list all points to be covered. Example: 'The internet has had a profound impact on society.'
Qualifier
A word that limits the claim, making it less absolute. Example: 'Most people support the new law,' includes a qualifier.
Straw Man Fallacy
A tactic that misrepresents an argument to make it easier to refute. Example: 'You want to reduce military spending? So you want our country to be defenseless?'
Quantitative Evidence
Evidence that can be measured, cited, or counted. Example: 'Studies show that 70% of teenagers use social media daily.'