MIL: Types of Media

Print Media

• used in mass communication

• printed publications

• traditional form of print media uses ink and paper

Types of Print Media

1. Newspapers

2. Magazine

3. Books

4. Billboards

5. Posters

6. Flyers

7. Letters

Newspaper

Produced by newsgathering orgs, produced on a daily or weekly basis, aims to inform general public about recent events especially public affairs.

Tabloid

• informal

• mix fact and emotion

• shorter sentences

• biased & emotional language

• mixed stories

• simple vocab

• focuses on famous people, private lives, scandal

Broadsheet

• formal

• more factual

• longer sentences

• unbiased & clear

• clear sections

• complex vocab

• national and international events

La Libertad

• first issue of Spanish language newspaper

• established by Clemente Zulueta

• printed inside an abandoned orphanage in Malabon

Magazine

A periodical publication containing articles and illustrations, typically covering a particular subject or area of interest.

Broadcast Media

Airborne transmission of electromagnetic audio signals (radio) or audiovisuals (TV)

2 types of broadcast media

1. Radio

2. TV

Radio broadcasting

A one-way sound broadcasting service, transmitted over a radio wave.

4 types of radio broadcasting

1. AM (amplitude modulation)

2. FM (frequency modulation)

3. DAB (digital audio broadcasting)

4. Internet radio

1924, KZKZ

Radio in the Philippines started in ____ with the establishment of _____ (AM) in Manila, Philippines by Henry Herman Sr.

Francisco Koko Trinidad

Father of Philippine Broadcasting attended the International Telecommunications Union (ITU) in 1947

Kapisanan ng mga Brodkaster ng Pilipinas

broadcast media organization that was organized on April 27, 1973 which provides its members broadcasting standards

Fidela Magpayo Reyes

aka “Tiya Dely”, was a Filipino radio broadcaster icon well-loved by generations of listeners who tuned into her radio counseling.

Jose Malgapo Taruc Jr.

aka “Joe Taruc”, was a Filipino news anchor who worked at DZRH in the Philippines, one of the top-rating news anchors on radio.

TV Broadcasting

Has the best attribute and advantage of moving image plus the audio

1953, Antonio Quirino

TV was introduced in the Philippines in ____ with the opening of DZAQ-TV Channel 3 of Alto Broadcasting System in Manila. The station was owned by A_____ Q______.

The Horse In Motion (1878)

First Film Ever Made by Eadweard Muybridge

Silver Screen

The films were shot in black and white and were projected on a highly reflective surface which was embedded with actual silver.

Jose Nepomuceno

Father of Philippine Cinema

Jaclyn Jose

first Filipino Cannes winner

Metro Manila Film Festival

Annual film festival organized by the Metro Manila Development Authority and held nationwide in the Philippines.

Cinemalaya Philippine Independent Film Festival

Provides financial grants for the production of, at most, 10 full-length feature films which will then compete for the Best Full-length Film award

New Media

Refers to the world wide web, internet, and digital media that is interactive, incorporates 2- way internet-related communication, and some form of computing.

Tim Berners-Lee

inventor of www (world wide web)

Social Media

• forms of electronic communication

• people create online communities

• to share information, ideas, personal messages, etc.

Video games

• electronic game that involves interaction with a user interface or input device (such as controller, keyboard)

• generate visual feedback from a display device,

• shown in TV, computer monitor, flat-panel display or touchscreen devices

Media Convergence

Merging of types of mass media (Traditional, Print, Broadcast, New, and the Internet as well as portable and highly interactive technologies) through digital media platforms.