Unit 2

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law of demand

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26 Terms

1

law of demand

inverse relationship between price and quantity

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2

law of diminishing marginal utility

as you buy more you gain less utility from each subsequent purchase

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3

income effect

have more money, smaller percentage of income, buy more

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4

substitution effect

buy a cheaper produce that can be substituted for a more expensive one

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5

demand x and y axis

x axis - quantity

y axis - price

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6

determinants of demand (5)

consumer taste, number of buyers, consumer income, price of related goods, consumer expectations

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7

law of supply

as price goes up, quantity supplied also goes up

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8

changes in supply (6)

resource prices, technology, taxes and subsidies, prices of other goods, producer expectations, number of sellers

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9

equilibrium price

quantity demanded = quantity supplied

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10

productive efficiency

allocating resources in least costly way

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11

allocative efficiency

using capitol that best fits the product

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12

price ceiling

max price

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13

price floor

minimum price

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14

demand side market failures

impossible to charge consumers exactly what they are willing to pay

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15

supply side market failures

a company doesn’t have to pay the full cost of producing their product (ex. pollution)

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16

consumer surplus

difference between consumer max price and actual price

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17

producer surplus

producer minimum acceptable price, what they are actually charging

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18

deadweight loss

result from over/under production (efficiency losses)

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19

public goods

non rivalrous

nonexcludability

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20

private goods

rivalry

excludability

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21

club goods

non rivalrous

excludability

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22

common goods

rivalrous

nonexcludability

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23

externality

cost/benefit seeps into a third party

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24

negative externality

supply side market failures

cost goes to a third party

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25

positive externalities

demand side market failures

benefits go to everyone, not just the people who pay for them

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26

coase theorem

private negotiation is better than government intervention for a negative externality

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