DECA Marketing KPI

What is the role of promotion in marketing?

Promotion communicates with customers to influence, inform, or persuade their purchasing decisions, affecting branding, customer loyalty, and profit maximization.

What are the two classes of promotion?

The two classes of promotion are personal promotion (personal selling) and non-personal promotion (advertising, public relations, and sales promotions).

What is personal selling?

Personal selling is a promotional strategy involving direct contact between a salesperson and a customer, allowing two-way communication.

List the elements of the promotional mix.

The elements of the promotional mix include advertising, public relations, sales promotion, personal selling, and direct marketing.

What are some ethical pitfalls in advertising?

Pitfalls include truth and honesty issues, violence and profanity issues, taste and controversy issues, and negative attack issues.

How has technology impacted promotion?

Technology has expanded promotional channels, enabled global media reach, fostered interactive promotions via social media, and improved customer data management.

Describe the regulation of promotion.

Promotion is regulated through self-regulation by the industry, federal regulation by the FTC, and state regulations to prevent unfair practices.

What are common promotional methods used in the hospitality and tourism industry?

Common methods include personal selling, advertising (print, broadcast, specialty), public relations, and sales promotions.

Identify types of advertising media.

Types of advertising media include broadcast media, print media, specialty media, and online media.

What is word-of-mouth marketing?

Word-of-mouth marketing is based on the exchange of information from one person to another, which can influence customer decisions.

What are direct marketing channels?

Direct marketing channels reach consumers without formal channels, including direct mail, email marketing, telemarketing, and face-to-face selling.

What are communication channels for sales promotions?

Channels include consumer sales promotions (e.g. coupons) and trade sales promotions (e.g. trade allowances).

What are important aspects of public relations activities?

Public relations use tools like press releases, press kits, and press conferences to communicate with the media.

How does buzz marketing work?

Buzz marketing creates excitement or anticipation about a product through consumer interactions that amplify the marketing message.

What is referral marketing?

Referral marketing involves existing customers spreading the word about a product or service.

Define product placement.

Product placement is an advertising technique that features products in movies or TV shows to increase exposure.

What are effective advertising layouts?

Effective layouts include having a clear message, using an updated logo, a suitable color scheme, and correct size and typography.

Explain the use of mobile marketing tactics.

Mobile marketing includes sending text messages, making calls, and distributing coupons to customers to enhance engagement.

Describe the importance of coordinating elements in advertisements.

Coordinating elements ensure that features and benefits of the product are highlighted, appealing to customer needs.

What is digital marketing?

Digital marketing encompasses all online marketing efforts, leveraging channels like email and social media.

What is the purpose of social media in marketing?

Social media is used to promote businesses or products, engaging audiences through platforms like Facebook and Instagram.

What is blogging's role in marketing communications?

Blogs allow businesses to share insights, promote products, and connect with customers in an informal, engaging way.

How do companies use quality control?

Quality control involves measures to ensure products meet standards and achieve customer satisfaction.

What is supply chain management?

Supply chain management is the coordination of supply-side activities to maximize customer value and gain competitive advantage.

Define operational CRM.

Operational CRM provides support to front-office business processes such as sales, marketing, and customer service.

Describe the nature of agency relationships.

Agency relationships involve a consent where one party acts on behalf of another, including employer-employee interactions.

What is the purpose of a marketing plan?

A marketing plan outlines a business's current market position and marketing strategy for a specific time frame.

Explain the importance of customer relationship management (CRM).

CRM involves finding and retaining customers, utilizing shared customer information to improve satisfaction and loyalty.