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Gestalt Principles
Ways the brain organizes sensory information into meaningful wholes.
Proximity
Group close items together.
Similarity
Group similar items.
Closure
Fill in missing parts.
Continuity
Follow smooth patterns.
Flynn Effect
Average IQ scores have increased over decades, suggesting environmental influence on intelligence (e.g., better education/nutrition).
Perceptual Set
Mental predisposition to perceive one thing and not another. Influenced by expectations, context, culture.
Monochromatism
Color blindness where the individual sees in shades of gray. Caused by absence of cones.
Difference Threshold (Just Noticeable Difference - JND)
Smallest detectable difference between two stimuli. Based on Weber’s Law.
Weber’s Law
The greater the stimulus, the greater the change must be to notice a difference. Example: noticing weight added to a full backpack vs. an empty one.
Kinesthetic Sense
Senses body’s position and movement. Receptors in muscles and joints. Example: touching nose with eyes closed.
Synesthesia
A condition where stimulation of one sense leads to involuntary experiences in another. Example: seeing colors when hearing music.
Sunk-Cost Fallacy
Tendency to continue investing in something due to already invested resources. Example: finishing a bad movie because you paid for the ticket.
Hindsight Bias
Tendency to believe, after the outcome is known, that you predicted it. 'I knew it all along.'
Heuristics
Mental shortcuts used for quick decision-making.
Availability Heuristic
Judge likelihood by how easily examples come to mind. Example: thinking plane crashes are common after seeing news coverage.
Representativeness Heuristic
Judge likelihood based on how well something matches prototype. Can ignore base rates.
Overconfidence Bias
Overestimating the accuracy of one's knowledge or judgments.
Self-Serving Bias
Attribute successes to oneself, failures to external factors.
Cocktail Party Effect
Ability to focus on one voice among many while still noticing personally relevant info (like your name).
Amnesia - Retrograde
Loss of old memories.
Amnesia - Anterograde
Inability to form new memories (e.g., HM case study).
Depth Cues - Binocular
Require both eyes (retinal disparity, convergence).
Depth Cues - Monocular
One eye (linear perspective, interposition, texture gradient).
Retina
Light-sensitive back of the eye; contains rods and cones.
Method of Loci
Memory strategy involving placing items in imagined locations for recall. Effective for sequencing.
Memory Types - Implicit
Unconscious skills (e.g., riding a bike).
Memory Types - Explicit
Conscious recall (facts/events).
Memory Types - Declarative
Includes semantic (facts) and episodic (events).
Memory Types - Procedural
How-to skills.
Serial Position Effect
Recall first (primacy) and last (recency) items best.
IQ (Intelligence Quotient)
Mental age ÷ chronological age × 100. Measures cognitive abilities, not fixed potential.
Positive Correlation
A relationship where both variables increase or decrease together. For example, as height increases, shoe size tends to increase.
Negative Correlation
A relationship where one variable increases while the other decreases.
Causation (Cause and Effect)
When one variable directly produces a change in another variable.
Generalizability
The extent to which the results of a study apply to the broader population.
Random Assignment
Participants are randomly placed into different groups to eliminate bias.
Random Selection
Every individual in the population has an equal chance of being selected.
Validity
The degree to which a test measures what it claims to measure.
Reliability
The consistency of a measurement tool.
Standardization
Ensuring all participants have the same testing environment.
Informed Consent
Participants must be fully informed and agree to participate.
Debriefing
Participants are informed about the purpose and any deception used.
Sample
A subgroup of the population that participates in the study.
Random Sample
Each member of the population has an equal chance of being chosen.
Sampling Bias
Occurs when certain groups are over- or under-represented.
Sampling Error
The difference between the sample results and the actual population.
Cross-Sectional Study
Compares different groups at one time.
Longitudinal Study
Follows the same group of individuals over an extended period.
Naturalistic Observation
Observing subjects in their natural environment without manipulation.
Experiment
A research method involving the manipulation of one variable to observe its effect.
Case Study
An in-depth analysis of an individual or small group.
Independent Variable (IV)
The variable that is manipulated by the experimenter.
Dependent Variable (DV)
The outcome or variable that is measured.
Confounding Variable
An extraneous variable that affects both the IV and DV.
Operational Definition
Clearly defining a variable in measurable terms.
Nonmaleficence
Ethical principle of avoiding harm to participants.
Convenience Sampling
Using participants who are readily available.
Meta-Analysis
A statistical method of combining data from many studies.
Positive Skew
Distribution where most scores are low, but a few high outliers pull the mean right.
Negative Skew
Distribution where most scores are high, but a few low outliers pull the mean left.
Assent
A minor’s verbal or written agreement to participate in research.
Brain Plasticity (Neuroplasticity)
The brain’s ability to reorganize and form new connections.
Split Brain
A condition in which the corpus callosum is severed to treat epilepsy.
Neural Firing Phases - Resting Potential
Neuron is inactive.
Neural Firing Phases - Action Potential
Electrical signal travels down the axon.
Neural Firing Phases - Refractory Period
Neuron resets and cannot fire.
Types of Neurons - Sensory Neurons
Carry information from the senses to the brain.
Types of Neurons - Motor Neurons
Carry commands from the brain to muscles.
Types of Neurons - Interneurons
Connect neurons within the brain and spinal cord.
Glial Cells
Support cells for neurons.
Sympathetic Nervous System
Prepares the body for emergency action (fight or flight).
Parasympathetic Nervous System
Returns the body to rest (rest and digest).
Autonomic Nervous System
Controls involuntary actions.
Central Nervous System (CNS)
Composed of the brain and spinal cord.
Multiple Sclerosis
A disease in which the immune system attacks the myelin sheath.
Neurotransmitters - GABA
Main inhibitory NT. Low levels = anxiety/seizures.
Neurotransmitters - Dopamine
Controls movement and reward.
Neurotransmitters - Acetylcholine (ACh)
Involved in muscle contraction and memory.
Neurotransmitters - Norepinephrine
Arousal and alertness.
Neurotransmitters - Serotonin
Mood, sleep, appetite. Low = depression.
Neurotransmitters - Substance P
Transmits pain messages.
Neurotransmitters - Endorphins
Inhibit pain.
Agonist
A chemical that mimics a neurotransmitter and activates the receptor.
Antagonist
Blocks a neurotransmitter’s receptor.
Vestibular Sense
Senses balance and head movement.
Kinesthetic Sense
Senses body position and movement.
Olfactory Sense
Sense of smell.
Auditory Sense
Sense of hearing.
Lobes of the Brain - Frontal Lobe
Planning, decision making, voluntary movement.
Lobes of the Brain - Parietal Lobe
Processes sensory input like touch and spatial orientation.
Lobes of the Brain - Occipital Lobe
Processes visual information.
Lobes of the Brain - Temporal Lobe
Processes auditory information.
Key Brain Structures - Hippocampus
Formation of new memories.
Key Brain Structures - Hypothalamus
Regulates hunger, thirst, body temperature.
Key Brain Structures - Wernicke’s Area
Language comprehension.
Key Brain Structures - Broca’s Area
Speech production.
Key Brain Structures - Thalamus
Sensory relay station.
Key Brain Structures - Pons
Coordinates movement and facial expressions during sleep.
Key Brain Structures - Medulla
Regulates vital functions.