Print Media: Advertisements

What is Print Media?

• Publications in forms of magazines, newspaper, brochures, comic books, journals, flyers, etc.

• Publications hold informative, documentary, and entertaining content.

• Usually circulated daily, weekly, or monthly to teach readers.

Uses of Print Media

• With Internet and a 24-hour streaming of news and entertainment on TV. Print media sales steadily decline.

• Demand for printed media is still high and advantageous to business in general.

What is Advertising?

• Concerned with selling products and services to people.

• Relies heavily on print media.

• Creative and imaginative people are needed.

Art Director and Copywriter

• Art Directors

  • Work with teams to create and overall effect.

  • Oversees the aesthetic vision.

• Copywriters

  • Write ads and other persuasive pieces to grab reader’s attention.

  • Generates the words, slogans, and audio scripts.

Advertising Creative Team

• Creative Director

• Copywriters

• Copy Editors

• Digital Artists

• Graphic Designers

• Photographers

• Photo Editors

• Videographers

• Video Editors

Graphic Designer

• Assists the art director/copywriter team

• Are also employed as magazine and book designer

• Often selected to plan and design the layout (New books or magazines)